AURA Insight

📢 Calling all research agencies! Have you submitted your nominations for the AURAs 2025 Innovation of the Year Award yet? Don't miss out! 📅 The deadline for nominations is Friday 11th April What we're looking for ✅ Here at AURA we think about innovation as anything that helps deliver better insights or deliver insights better. ✅ Our members are clientside market researchers. So it's the things that help them do better work or work better that will resonate. Technology plays a role but this doesn't need to be high tech. ✅ Previous winners include Verve with their AI personas, Flood & Partners who offered a better way to design questionnaires and Stravito who help companies organise their research libraries better. ✅ We'd love to hear about the best ideas in everything from generative AI to ethnography, from data analytics to storytelling, or in fact anything innovative you’ve been developing or delivering! Ready to nominate your agency? You'll need to tell us about your innovation in 250 words or less, explain the principal benefits of this innovation compared with established methods, and describe the business questions or sectors that might find this innovation particularly useful. All submissions will be reviewed by a panel of AURA judges, and finalists will be confirmed by the end of April. We'll hold the final for this award on Wednesday 4th June 2025 at 9am-11am online. If you are shortlisted, you will be invited to give a short presentation on your innovation to an audience of AURA members. The audience will be asked to rate each presentation, and the highest scoring agency will be our winner. The winner will be announced at The AURAs Awards on Thursday 17th July, at the Kia Oval in London. Thank you to our generous sponsors for this award, returning for a third time this year, Watch Me Think #mrx #marketresearch #insights #awards #AURAs2025

💫 The Working Well Together Podcast - NEW episode! 💫 In the third episode of the Working Well Together Podcast, our host Dr Mark Thorpe FMRS discusses with experienced insight leader Nick Rich of Growth Constructors and volunteer for the Working Well Together Team, the power of conversations: 🤝 Why insights is perhaps the most collaborative profession of all ✅ The responsibility on clients to make room for sometimes difficult conversation ☕ How informal chats can be preferable to formal feedback processes Listen now on Apple, Spotify or Podbean - links below ⬇️ Apple https://lnkd.in/ent7wBDq Spotify https://lnkd.in/e4aqXkXU Podbean https://lnkd.in/euMv_jUW #mrx #marketresearch #insights #WorkingWellTogether #WWTPodcast

AURA members are no April Fools! They know that they benefit from the support that comes from being part of the friendliest network for clientside researchers. In-person and online events, peer to peer advice in the Member Forum, a library of inspirational case studies and presentations in the Knowledge Hub, free tickets for Quirks London and so much more! In March, we packed in all of this... 🤝 We got together at the RAF Club for a fascinating day of presentations from Award Winners. We covered everything from understanding business customers, to prisons, to a sensory journey around the world! Followed by a lively panel session and hosted discussion about how to get started applying the 6 principles of the WWT Charter. Lots of photos from the day here: 🔗 https://lnkd.in/eZfmYvjm 🌠 The sparkles are coming... nominations are now open for the AURAs 2025! #AURAs2025 🔗 https://lnkd.in/eEJwMJqn 🌠 Agencies! Get your nominations in for the Innovation of the Year Award. The deadline is approaching fast - Friday 11th April 🔗 https://lnkd.in/eUdVnEzB 📢 Together with our partners, the Market Research Society (MRS) and the Insight Management Academy and Opinium, we launched the brand new Client Sight survey. We want to hear from anyone who works clientside in a research, insight or data analysis role. Please join in! 🔗 https://lnkd.in/eS2z-vU8 🎙️ We launched the new Working Well Together Podcast. Hosted by Dr Mark Thorpe FMRS of Truth Consulting, there will be a different guest each episode, discussing how they are using the Working Well Together Charter. The first three episodes are now available on Apple, Spotify and Podbean 🔗 Apple: https://lnkd.in/eH_dvG-h 🔗 Spotify: https://lnkd.in/dcVCiNpV 🔗 Podbean: https://lnkd.in/eBNbT6V3 📅 We added two new webinars to the calendar for April, both from finalists of the ROI Award 2024. Tomorrow, Brand research that paid for itself, presented by The Open University and The Nursery Research & Planning 🔗 https://lnkd.in/epTUt2dg 📅 Then on Wed 23rd April we have Scoring the winner with commercial research, presented by Footballco 🔗 https://lnkd.in/e8YBnc5z 👍 Quirk's Media London in May will be here before we know it. AURA members can attend for FREE! Book now! 🔗 https://lnkd.in/eRE2YVmN 📅 Lots more events coming up for AURA members in the next few weeks, check out our Events page for a full listing 🔗 https://lnkd.in/eSYtK9_T ❗ Not an AURA member? Come along to an event for free! 🔗 https://lnkd.in/e5vwTg6x #mrx #marketresearch #insights #WorkingWellTogether

We are excited to launch Client Sight, our new research about clientside research, insight and analysis roles - and the support and career development you’ve had, or might benefit from. This research is a collaboration between AURA, the Market Research Society (MRS) and the Insight Management Academy (IMA), sponsored by Opinium, as we all want to support people in clientside roles to develop and succeed. (You may be invited by more than one of the organisations, but you only need to fill it in once.) We want to hear from anyone who works clientside in a research, insight or data analysis role (including those between roles seeking to continue working clientside) - and it’s also open to people who are not members of any of the 3 organisations. It’s a 10 minute online survey, open until 25th April and the results can give you - and us - inspiration about career paths and support needed.  Click here to join in! 🔗 https://lnkd.in/e7eywazr #mrx #marketresearch #insights #careers

What a treat it was to be together with AURA members at the RAF Club in London last week. The day flew by with 4 Award Winner presentations, followed by a Working Well Together panel and discussion. 🏆 First up, winners of the MRS/AURA Award for Activation of Research, Amanda P. and Chris Espley of NFU Mutual, and Adele Mann and Aimee Welsh of Fineline Market Research shared their work on re-imagining mid-size corporate businesses as 'human decision makers'. They created 4 personas and engaged decision makers at all levels with an internal comms campaign that included a podcast, physical signage, video of customers and a Viva Engage community 🏆 Winners of the AQR Qualitative Excellence Award, Maxine W. of Ancestry and Sarah Jenkins of Magenta Research, took us around the world with a journey for the senses! The taste of Stroopwafels, Mexican chilli powder and the fresh smell of pine oil transported us to 3 of the 8 new global markets that they researched, using local moderators to truly understand the historical context and other nuances that shape how people feel about looking into their family history 🏆 Winners of the MRS B2B Network Award for B2B Research, Greg Absalom of Workspace Group and Octavia Broughton of Opinium, shared their work to understand 'the cultural context of office life'. For example, how the fading out of 'hustle culture' and a shift towards more sustainable ways of working have driven changes in what business owners want from a flexible modern work space 🏆 And finally, winners of the Jeremy Bullmore Award for Creative Development, Ministry of Justice UK and Carol McNaughton Nicholls and Talia Coroniti of Thinks Insight & Strategy, gave us a fascinating - and perhaps surprising - insight into what if feels like to work in a prison. Their work helped to shape the first ever recruitment campaign for prison staff which drove a 200% increase in views of the jobs home page, and 138% increase in applications After our buffet lunch, we got stuck in to a hosted discussion about the Working Well Together Charter, led by Becki Jarvis and Nick Rich. Firstly, our panel of AURA members, Georgia Lewin, Nicola Stevens and Rosemary Hadden shared the first steps they have taken to apply the 6 principles of the charter since signing up as clientside supporters. Then we gathered in small groups to discuss practical ways that clientside teams and agencies can get started on working well together. A big thank you to our ever jovial host Tom Kerr, and to our AURA team and helpers on the day Ruth Hinton, Steven Darby, Julia Joskey, Viv Harrison and Rosemary Slee ✅ AURA members, if you missed this one you can catch up with the presentations now on the Knowledge Hub 🔗 https://lnkd.in/eT5_McsP ‼️ Not an AURA member? Clientside folks can come along to our next event for free! 🔗 https://lnkd.in/e5vwTg6x #mrx #marketresearch #insights #WorkingWellTogether #networking

💫 The Working Well Together Podcast - NEW episode! 💫 In the second episode of The Working Well Together Podcast, our host Dr Mark Thorpe FMRS discusses with clientside researcher and longstanding AURA supporter Suzanne Lugthart, the origin of why and how the Working Well Together Charter was developed through consultation - plus: ❌ Why it’s a mistake for clientside researchers to let themselves be held back by hierarchy  🏃♂️➡️ The risk of confusing speed and agility with urgency, by overlooking the importance of forward planning  🩵 How Working Well Together can help every work day be a little bit better - and every project more impactful. Listen now on Apple, Spotify or Podbean - links below ⬇️ Apple https://lnkd.in/e28kYMzn Spotify https://lnkd.in/eQaF--gA Podbean https://lnkd.in/eiF24mFy #mrx #marketresearch #insights #WorkingWellTogether #WWTPodcast

New webinar! ⚽ Scoring the winner with commercial research ⚽ 📅 Wednesday 23rd April, 9am-9.45am, online Footballco, the world’s leading football media company, will share an overview of their AURAs 2024 ROI Award shortlisted entry, showcasing how research has become an extension of their commercial offering to generate new revenue for the organisation. Head of Research, Andrew Wakeford, will be joined by VP of Global Betting, Jon Dey, to walk AURA members through a compelling case study on how research played a pivotal role in building a client relationship, shaping brand strategy and securing multiple high-profile pitches. These successes include an experiential-led event for Euro 2024, a grassroots football sponsorship activation, as well as premium-media opportunities. ✅ AURA members can register for this event now 🔗 https://lnkd.in/eCg6bmz9 ❗ Not an AURA member? Clientside researchers can request to come along for free! 🔗 https://lnkd.in/e5vwTg6x #mrx #marketresearch #insights #commercialresearch #impact

📢 Free tickets for AURA members to The Fight For Clarity event In a couple of weeks time, C Space, Hall & Partners and Escalent have their annual industry event. Taking place on Tuesday, 1st April at the Everyman in Borough Market (2-6 PM). This year's event is titled "The Fight for Clarity" and will bring together insight leaders and customer experts to discuss how brands are successfully navigating uncertainty and staying ahead in 2025.  What to Expect: ℹ️ Expert Panel Discussions – Learn from IKEA, TikTok, Loop and Vodafone about how they’re cutting through the noise and driving growth 💡 Immersive Safari – Step into your customer’s world and see how brands bring their strategies to life 🍸 Networking & Drinks – Connect with industry leaders over canapés and cocktails More information and registration link below. ☑️ AURA members, for your exclusive free code head over to the Member Forum 🔗 https://lnkd.in/eXimQhKT

We believe that inclusion is integral to any process focused on developing better working practices between clients and agencies. If you missed our Working Well Together for Inclusion event a couple of weeks ago, Dr Mark Thorpe FMRS outlines his key takeaways here in an article for Research Live. #mrx #marketresearch #insights #WorkingWellTogether #inclusion

📢 Attention all research agencies! Nominations for the AURAs 2025 Innovation of the Year Award are NOW OPEN! What we're looking for ✅ Here at AURA we think about innovation as anything that helps deliver better insights or deliver insights better.  ✅ Our members are clientside market researchers. So it's the things that help them do better work or work better that will resonate. Technology plays a role but this doesn't need to be high tech.  ✅ Previous winners include Verve with their AI personas, Flood & Partners who offered a better way to design questionnaires and Stravito who help companies organise their research libraries better. ✅ We'd love to hear about the best ideas in everything from generative AI to ethnography, from data analytics to storytelling, or in fact anything innovative you’ve been developing or delivering! Ready to nominate your agency? You'll need to tell us about your innovation in 250 words or less, explain the principal benefits of this innovation compared with established methods, and describe the business questions or sectors that might find this innovation particularly useful. 📅 The deadline for nominations is Friday 11th April 2025 All submissions will be reviewed by a panel of AURA judges, and finalists will be confirmed by the end of April. We'll hold the final for this award on Wednesday 4th June 2025 at 9am-11am online. If you are shortlisted, you will be invited to give a short presentation on your innovation to an audience of AURA members. The audience will be asked to rate each presentation, and the highest scoring agency will be our winner. The winner will be announced at The AURAs Awards on Thursday 17th July, at the Kia Oval in London. Thank you to our generous sponsors for this award, returning for a third time this year, Watch Me Think #mrx #marketresearch #insights #awards #AURAs2025