New webinar! ⚽ Scoring the winner with commercial research ⚽ 📅 Wednesday 23rd April, 9am-9.45am, online Footballco, the world’s leading football media company, will share an overview of their AURAs 2024 ROI Award shortlisted entry, showcasing how research has become an extension of their commercial offering to generate new revenue for the organisation. Head of Research, Andrew Wakeford, will be joined by VP of Global Betting, Jon Dey, to walk AURA members through a compelling case study on how research played a pivotal role in building a client relationship, shaping brand strategy and securing multiple high-profile pitches. These successes include an experiential-led event for Euro 2024, a grassroots football sponsorship activation, as well as premium-media opportunities. ✅ AURA members can register for this event now 🔗 https://lnkd.in/eCg6bmz9 ❗ Not an AURA member? Clientside researchers can request to come along for free! 🔗 https://lnkd.in/e5vwTg6x #mrx #marketresearch #insights #commercialresearch #impact
