📢 Calling all research agencies! Have you submitted your nominations for the AURAs 2025 Innovation of the Year Award yet? Don't miss out! 📅 The deadline for nominations is Friday 11th April What we're looking for ✅ Here at AURA we think about innovation as anything that helps deliver better insights or deliver insights better. ✅ Our members are clientside market researchers. So it's the things that help them do better work or work better that will resonate. Technology plays a role but this doesn't need to be high tech. ✅ Previous winners include Verve with their AI personas, Flood & Partners who offered a better way to design questionnaires and Stravito who help companies organise their research libraries better. ✅ We'd love to hear about the best ideas in everything from generative AI to ethnography, from data analytics to storytelling, or in fact anything innovative you’ve been developing or delivering! Ready to nominate your agency? You'll need to tell us about your innovation in 250 words or less, explain the principal benefits of this innovation compared with established methods, and describe the business questions or sectors that might find this innovation particularly useful. All submissions will be reviewed by a panel of AURA judges, and finalists will be confirmed by the end of April. We'll hold the final for this award on Wednesday 4th June 2025 at 9am-11am online. If you are shortlisted, you will be invited to give a short presentation on your innovation to an audience of AURA members. The audience will be asked to rate each presentation, and the highest scoring agency will be our winner. The winner will be announced at The AURAs Awards on Thursday 17th July, at the Kia Oval in London. Thank you to our generous sponsors for this award, returning for a third time this year, Watch Me Think #mrx #marketresearch #insights #awards #AURAs2025
