Escalent

Read the blog by our business unit, Hall & Partners, to discover the four key areas consumers navigate when interacting with a brand— and how this helps insight leaders secure leadership buy-in for long-term business success.

While life events remain important indicators of insurance needs, capturing prospects’ attention requires an understanding of how different generations approach these milestones. “Treating everyone who’s in a similar life stage the same way ignores critical generational differences in attitudes and communication preferences,” says Jeremy Bowler, SVP at Escalent. Our new blog: https://hubs.li/Q03gypp60 dives into how insurers can optimize messaging to better connect with their audience by layering life triggers, generational differences and life experiences. #mex #lifeinsurance #marketing #messaging

Last week's event, "The Fight for Clarity: Insight in a World of Division and Uncertainty," organized by Escalent Group, was a great success! We heard from insight, marketing and customer experience leaders about how the most forward-thinking brands are building clarity and relevance during uncertain times. Thanks to our insightful speakers, industry leaders, and all attendees for contributing to an inspiring and pivotal conversation that highlighted how brands that listen, adapt, and engage authentically drive deeper customer connections. Missed attending the event? Ask us for more information. https://hubs.li/Q03gw5Zt0 #TheFightForClarity #CustomerExperience #Innovation #MRX C Space | Hall & Partners

What’s really driving electric vehicle purchase decisions today? EV shoppers' deeper motivators might surprise you. TopSpeed tapped into our latest EVForward data, with insights from our expert K.C. Boyce, on what really moves the needle for EV consideration. Dive in here: https://hubs.li/Q03gg2J-0 #ElectricVehicles #EVs #ConsumerBehavior #ConsumerInsights TopSpeed

Calling all energy professionals! Escalent is excited to be participating in CHARGE North America, taking place at The Ion in Houston on May 28-29. The CHARGE conference is designed for energy leaders who want to stay ahead of consumer expectations, sustainability action, and branding and marketing best practices for energy companies. If that sounds like you, join us in Houston for three days of transformative insights and connections. Register here today: https://hubs.li/Q03f6rSp0 #EnergyBranding #CHARGE2025 #energy

Utilities rely on benchmarking to measure performance, but the wrong study can lead to misleading comparisons and missed opportunities. With so many studies available, how do you choose one that provides customer experience insights you can use? In a new blog, we outline six essential considerations to help utilities select a benchmarking study that delivers actionable insights—not just reports numbers. Read more about how to select and make the most of a benchmarking study here: https://hubs.li/Q03f5pG90 #energy #utilitymanagement #Insights

Tesla’s Supercharger network has long been the gold standard for public EV charging. But what if other charge point operators could close the gap? A new Tech Brew article explores findings from Escalent’s EVForward study, revealing how competing charging networks can enhance the charging experience and win over more EV drivers. Read the article to learn more here: https://hubs.li/Q03fzHvH0 #EVs #EVcharging #MarketResearch

Counterfeit drugs are being accessed with the push of a button, with little attention to the dangers these products pose to both the public and the pharmaceutical industry. What do you need to know about this growing crisis—and how does it impact pharma companies? Read a new blog post by Caryl Kahn to learn more, plus how Escalent’s global health and life sciences team can help your brand track counterfeit issues and educate customers about the dangers of unregulated drugs: https://hubs.li/Q03fSkHk0 #HealthInsights #CounterfeitDrugs #MarketResearch #PharmaInsights C Space | Hall & Partners

When faced with two options, customers will most likely choose the easier path. In a new blog, our energy expert Suzanne Haggerty shares her recent experience choosing between two rail systems. One made everything easy—the other? Not so much. The experience was a clear reminder that when utilities continuously improve their customer service and make interactions simple, customers stick around. And this, according to new Cogent Syndicated Energy findings, builds long-term brand loyalty and trust. Read more here: https://hubs.li/Q03fLkJ50 #UtilityIndustry #EnergyMarket #ConsumerBehavior #CustomerCentricity

Congratulations to the 40 utilities who stand out as Easiest To Do Business With! Data from Cogent Syndicated's latest report underscore how important it is for utilities to engage customers with valuable and easy-to-use programs and services. Read more here: https://hubs.li/Q03fBC2w0 Ameren, Avista, Baltimore Gas and Electric, Cascade Natural Gas, CenterPoint Energy, Chattanooga Gas, ComEd, Con Edison, Elizabethtown Gas, Florida City Gas, Georgia Power Company, New Jersey Natural Gas, NW Natural, PSEG, Salt River Project, Spire, TECO Peoples Gas, Washington Gas