VIEVE

Last week, our CEO Emma Dawson joined a brilliant lineup of voices at GROW: Beauty, hosted by the team at Superco - Shopify Plus Partner, to talk all things brand growth in the beauty industry. Emma discussed the VIEVE journey — the wins, the lessons, and how we think about community, content and building a brand with intention. It was such a refreshing and honest conversation, and we’re grateful to have been alongside such inspiring peers in the space. Huge thanks to Tom Mucklow, Rachel Kirchem and Tom Carew for putting on a thoughtful and open event.

Does marketing work on marketers??! Apparently… yes 😭💸 I’ve always loved VIEVE - the branding, aesthetics and the product quality. A dreamy combo. But yesterday for April fools day? I was WELL and truly marketed to. And it worked. Flawlessly. They "leaked" an email saying there were 40 free Dusk Face Palettes (a sold-out fave) available for the first 40 customers. Was it obviously an April fools thing? Yes But was it obvious that the deal was very real? YES Of course I grabbed one for free 🫠 And of course… I also restocked all my other favourite bits while I was there 🙃 The whole thing felt exclusive, time-sensitive, perfectly branded - and got me right in the soft spot between loyalty and urgency. Was it a marketing tactic? Absolutely. Did I fall for it? Immediately. Do I regret it? Not even slightly. Marketing doesn’t stop working just because you know how it works! In fact, when it’s clever, on-brand and makes the customer feel part of something? It makes me love that this is what I do even more! Marketing shouldn't leave you feeling tricked!!! Jamie Genevieve, you got me. And honestly, I respect it x Who else has been expertly marketed to recently?! 👀👇🏼 #Marketing #ConsumerBehaviour #Brand #Vieve

We are hiring a Supply Chain Assistant to join our team. The Supply Chain Assistant will collaborate with cross-functional teams (think e-commerce, 3PL, Commercial, NPD) to ensure product information and stock orders are created in a timely manner to support the growing business requirements. The ideal candidate will have an understanding of supply chain workings, logistics and product data. You’ll have a proven ability to prioritise business needs and maintain a clear and proactive approach to communication both internally and externally. To find our more and apply for this role, please click here: http://bit.ly/4279H4Q

You asked. We listened 🍓 After launching our Trinket Tin last October, one thing became very clear: our community loved Lip Dew in Strawb — and, as a new-found staple in their routines, they wanted it to stick around. So, we made it happen. Now available as part of the permanent Lip Dew lineup, Strawb is here to stay and it's receiving so much love  — proof that when you listen to your community, great things happen. #VIEVE

Employee Spotlight: Meet Elizabeth Strivens, our Customer Supply Chain and Logistics Manager ✨ You might not always see her work front and centre, but Lizzy (on the left) is behind the scenes making sure everything runs smoothly at VIEVE. For this month’s Employee Spotlight, we’re getting the inside scoop from Lizzy on what it’s really like to manage the logistics and supply chain side of things at VIEVE! Q: What’s your role at VIEVE? A: I'm the Customer Supply Chain and Logistics Manager at VIEVE. If a product physically moves at any point in the business, it's my responsibility to support that process — whether that’s managing our warehouse, freight & delivery teams, or working with our retailer partners to support product launches and brand growth. Q: What does a typical day in your role look like? A: A typical day at VIEVE is so varied — no two days are ever the same! My main focus is order management to ensure our retailers, PR team, and internal teams are all supported in getting stock to the right place at the right time. I also work on launch planning with our warehouse, forecasting volumes based on our e-commerce team’s insights, and managing the master data by creating all product information. It’s a fast-paced, reactive role, but that’s what makes it exciting — each day brings something new! Q: What do you love most about working in the beauty industry? A: I've always been passionate about makeup and beauty, so having a career in this industry is extra exciting. Getting a behind-the-scenes look at how products are created and understanding the logistics behind launches has given me a whole new perspective on the beauty industry. Plus, it’s a small world — so it’s always fun bumping into familiar faces from time to time! Q: What is your proudest VIEVE moment so far? A: My proudest VIEVE moment so far has been the solo management of my first Glasgow pop-up stock set-up ahead of doors opening. Pop-ups are such an exciting and labour of love for the team, so to have the responsibility of ensuring we had a smooth and structured stock arrival was vital — you can't have a pop-up shop with no products to sell. Q: What do you love most about being a part of VIEVE? A: The team! I’m fortunate to work closely with every department, and everyone’s passion and dedication inspire me every day. Every person I work with is an absolute joy, and I truly couldn’t imagine working anywhere else. We’re so lucky to have Lizzy on our team! Her dedication and hard work ensure everything runs smoothly at VIEVE. We couldn’t do it without her 🖤 #VIEVE

VIEVE X H Beauty Champagne Bar Pop-Up ✨ We’re back! This March, VIEVE is taking over the H Beauty Gateshead Champagne Bar once again — bigger, bolder, and better than ever. And what better way to kick things off than with an unforgettable masterclass? Last week, our founder Jamie Genevieve led an intimate session in-store, to connect with our Newcastle community, sharing expert tips, pro techniques, and of course — cocktails. Now, we’re keeping the momentum going with a month-long pop-up, bringing the VIEVE experience to life with exclusive cocktails, gifts with purchase, and complimentary samples with every drink. This takeover is a testament to our continued partnership with Harrods, creating new ways for everyone to engage with VIEVE in a truly immersive setting. We’re proud to bring beauty beyond the counter, celebrating our shared passion for connection, education, and exceptional retail experiences.

Happy International Women’s Day 💜 Being a female-founded brand isn’t just part of VIEVE’s identity — it’s a commitment to championing women and their voices. We celebrate those who inspire, support, uplift, and break barriers. At VIEVE, we’re lucky to be surrounded by incredible women across our team and community, so we asked our team: Who inspires you? Here’s what they had to say… Now, we want to hear from you. Who are the women that inspire you most? Drop their names in the comments, and let’s take a moment to appreciate the women in our lives. #VIEVE

We are hiring a Head of Business Development to join our team. The Head of Business Development will play a crucial role in shaping and executing our growth strategy to expand our market presence and forge key partnerships for our brand. This person will be responsible for identifying new opportunities, optimising existing wholesale revenue streams, and leading cross-functional collaboration to accelerate growth. To find out more about this role and apply, please click here: https://lnkd.in/esmv2mX6

VIEVE at SEPHORA HQ ✨ Since joining Sephora UK as a retail partner last November, it’s been incredible to see VIEVE at such an iconic beauty destination. And yesterday, our founder Jamie Genevieve made a visit to Sephora HQ, sharing the story of how VIEVE came to be. From starting out as a makeup artist on counter to becoming a content creator and then building her own brand, Jamie spoke with the Sephora team about the journey behind VIEVE — what drives us, what makes us different, and what’s coming next. She also took part in a Q&A session, diving into all things beauty, brand-building, and beyond. And of course, in true VIEVE fashion, we didn't show up empty-handed... It was an amazing day connecting with the Sephora team — a huge thanks for having us. Here’s to even more exciting moments ahead! #VIEVE #Sephora

Employee Spotlight: Meet Mali Benjamin, our Brand Content Creator ✨ You’ve probably seen Mali’s face all over our socials, right? But what does she actually get up to behind the scenes? For this month’s Employee Spotlight, get the inside scoop from Mali on what it’s really like to make content for VIEVE. Q: What’s your role at VIEVE? A: I’m the Brand Content Creator at VIEVE. My job is to bring our brand to life through compelling content across all our channels. From campaign videos to fun, light-hearted TikToks, I’m the one either behind or in front of the camera. Q: What does a typical day in your role look like? A: Every day is different, and that’s what I love about it! My role at VIEVE lets me switch between a range of creative tasks, whether I’m working on a polished campaign video for a launch or a spontaneous, fun TikTok. It’s all about adapting to each project’s unique vibe, exploring fresh concepts, and experimenting with different shooting and editing styles to keep things dynamic and exciting. Q: What do you love most about working in the beauty industry? A: There’s always a way something hasn’t been done before. You can source inspiration from so many amazing brands and add your unique touch to it, making it completely different, fresh, and new. It’s basically a creative free-for-all — where no idea is a bad idea! Q:  What is your proudest VIEVE moment so far? A: Probably flying solo to Mallorca (I am not a fan of flying!) to meet our Creative Lead to shoot content for our summer campaign. In just 48 hours, we created six weeks' worth of content, soaking up the sun while bringing ideas to life. It was so rewarding to see it all come together and roll out across our channels. Q: What do you love most about being a part of VIEVE? A: The people! All business touchpoints work together so well, and everyone feels empowered to share their opinions, new product ideas and concepts — no matter where they sit in the business. It’s a hub of creativity where everyone’s input is so valued. We're so lucky to have Mali on our team! Her creativity and collaborative spirit make every project better, and her deep understanding of social trends helps keep us ahead of the game. Keep an eye out for Mali on our socials! 🫶