Adanola

This week marked the end of FY25, where we celebrated yet another record-breaking financial year 🎬   We started out at the everyman cinema with a private screening of our year in review, before taking the whole team out to celebrate for the rest of the day 🥂   A huge thank you to everyone involved for all your incredible work this year, without you none of this is possible. We look forward to an even bigger and better FY26. Watch this space…   P.S. Keep an eye out for more exciting opportunities to join team Adanola. 

This one’s for the coffee bean lovers… introducing adanola x happier grocery 🧋 We were in New York over the weekend celebrating the launch of our very own coffee beans. Head to the 'The Bev Bar' in Happier at Canal St, NYC store to taste our exclusive drink in collaboration with them and take home the beans for yourself; we hope you love them as much as your matching leggings! ☕     We also invited some of our NY based guests down for a pilates class hosted in the stunning event space above the store - of course it was only fitting to have the dress code as all Adanola Coffee Bean...

ICYMI, we opened our first physical retail space (and in our home town of Manchester) in Selfridges Trafford store 📍   In collaboration with Manchester based design consultancy YOUTH Studio, the space was inspired by and intended to resemble our HQ; key features include stainless steel, rich wooden panelling, accents of marble and mid-century furnishings 🪐   Keep your eyes peeled for our next Selfridges store space coming *very* soon …

2024 in review.   In our most successful year to date, its hard to pick just one amazing moment to shout about so we thought we'd give you a breakdown of our 2024 highlights: - Moved into our new city centre Manchester office - Welcomed 50 new team members - Launched our first Run club in London and Manchester - Worked closely with Women in Sport for the 3rd year running - Closed our first ever financial year audit with record breaking numbers - Welcomed our community into our office for free slow movement classes - Took our influencer community to the Amalfi coast for a summer retreat - Launched new exciting colourways of our most viral product - Launched a campaign featuring Tina Kunakey to spotlight our original product, 'The Ultimate Leggings' - Toured New York City in the Adanola gift truck - Launched our new seamless active fabric - Won Drapers "Pure play of the year" award for the second year running - Had some of our most exciting viral moments on socials with the launch of 'Mini Icons' our ADA knit trousers and our Brat mention in Vogue “and just yesterday, Athleisure brand Adanola teased a Brat inspired collection with the caption “Brat but make it Adanola”   And finally at the end of 2024 our creative team went out to LA to shoot our biggest collaboration yet; Adanola featuring Kendall Jenner.   In total, we sold 2.6m units in 2024. All made possible by our incredible team and partners. Here's to 2025.

Adanola featuring Kendall Jenner; our biggest brand moment to date.   This project has been almost a year in the making, a major milestone made possible by the hard work and dedication of the entire Adanola team.   Partnering with Kendall has been on our vision board for a number of years, her personal style embodies everything that Adanola represents.   A quote from Kendall Jenner on the partnership “I was really drawn to the versatility and minimalism of Adanola’s designs,” Jenner says. “I love that their pieces are not only functional for workouts, but also stylish enough to wear every day.”   Launching 8th January 7pm GMT/ 11am PT...⌛

Exciting news from the Adanola team.   We are thrilled to announce that we have closed on another successful financial year, ending 31st March 2024, and couldn't be prouder of the team behind the results. 105% YoY growth is testament to the hard work shown by our employees, every day.   Further highlights in the incredible year:   • Net revenue grew from £27.8m to £57.1m 📈 • A pre-tax profit of £18.9m for the year 💰 • Orders increased by 98% 📦  • Units sold surged by 110% 👚     We couldn’t have achieved this milestone without the support of our amazing community, partners and suppliers. Thank you for your ongoing support of the Adanola brand.

Adanola won the Draper's 'Pure Play'* nomination for the 2nd year in a row!   Last week a handful of our wonderful colleagues from each department of the business got the opportunity to attend the Draper's award in London, where we accepted the award for 'Pureplay of the year' for the second year running.    The team had a great night celebrating the win and meeting fellow nominees and winners. We were also delighted to be a nominee for 'best place to work' for the second year in a row... which we look forward to winning next year 😉 Thank you to Drapers for an incredible evening!   *Draper's definition of pure play retail is a business model where a retailer focuses exclusively on one line of business or channel, and does not have any physical storefronts.