Cult Beauty

 We had the pleasure of hosting L'Occitane at Cult Beauty for an inspiring session to learn more about the beautiful brand. 💛🌿   Not only did we dive deeper into the brand's incredible products and heritage, but the team also treated us to some lovely goodies and relaxing hand massages — the perfect midweek reset! ✨ Thank you L'Occitane for such a special day!

We had an amazing time last week at Cult Beauty HQ with the Laneige team! ✨ Not only did we get an exclusive first look at the brand’s highly anticipated Glaze Craze Tinted Lip Serum we also got to dive deep into the renowned Bouncy and Firm range. And as if that wasn’t exciting enough, the team spoiled us with a delicious breakfast and some fabulous goodies to take home. A huge thank you to LANEIGE for such a wonderful day — we loved every moment! 💖

We had the incredible pleasure of hosting Sunday Riley at the Cult Beauty office for an unforgettable takeover to celebrate the exclusive launch of the brand’s Aquamarine Melt Gel-Balm cleanser! ✨   From a fun and insightful Q&A session with Sunday Riley herself to being completely spoiled with luxurious goodies and indulgent treatments, it was truly a day to remember. A huge thank you to Sunday Riley and the team for bringing their magic to us — we’re already glowing! 💫

Last week, we were so excited to welcome the Fenty Beauty team to Cult Beauty HQ for a fabulous make up masterclass! 💄✨ We had the best time learning all the tips and tricks from the brand’s experts, testing out its iconic formulas, and, of course, getting our hands on some amazing goodies!  The best part? Fenty Beauty is now available on Cult Beauty! 🔥

Who says snacking must be all about cookies, crisps and carrots? This year, the beauty space brings a whole new meaning to your go-to refreshments 🍪    Introducing… Beauty Snacking!    Satisfying all your self care cravings, Beauty Snacking it the food-free trend that turns our well-earned breaks into wellbeing moments. Similar to how we enjoy treats in between meals, Beauty Snacking talks about small, bite-sized moments taken during the day to care for yourself. It’s those quick, easy beauty rituals that refresh your mood and appearance, without taking too much time. From a spritz of your favourite fragrance and face mist to taking time to apply your lip balm, hand cream or face mask, it’s all about finding little ways to boost your wellbeing.     Feeling peckish? Us too, that’s why we caught up with Managing Director of Psychreg, Dennis Relojo-Howell and celebrity Make Up Artist Huda Okuonghae to find out how we can incorporate Beauty Snacking into our daily routine...Read more below 🍫    https://lnkd.in/eRUXHXjt

Cult’s Class of 2024: The Past, Present and Future of The Beauty Space 🔮   As 2024 draws to a close it's time to reflect on its most popular beauty trends.   We’ve analysed this year’s social search data from TikTok, Instagram and Pinterest to see which beauty buzzword came out on top… along with interviewing our expert buyers to reveal their predictions for 2025.   2024 Trends 🌿Natural Skin Care: with over 13 million Instagram searches alone, consumers are seeking natural ingredients such as plant-base oils, herbs and botanical extracts to nurture their skin and overall health.   💇♀️Rosemary Hair: scalp care is still dominant following the back of the post-covid era and so many continue to incorporate it into their daily rituals as frequent as their shampoo and conditioning routine. Leading the way? Rosemary hair care with 3.2 million social searches.   🥛Milk Fragrances: accumulating 145k social searches, milky perfumes are characterised by their smooth, creamy and soft blend that evokes the feelings of warmth and comfort.   2025 Predictions 😴 Sleep-Efficient Skin Care: overnight treatments offering ‘beauty sleep in a bottle’ are forecasted to reign supreme, offering a satisfying ‘morning shed’ experience. 💄 All Eyes on Lips: elevating lip formulations and shades, brands are tapping into everything from cosmetic technology – such as colour-changing and temperature-reactive lip products – to a statement pout powered by deep hues.   🧘♀️ Sexual Wellness: the line between beauty and sexual wellness will blur further with a growing focus on holistic health. This means incorporating mindfulness, stress reduction and mental health into the conversation about sexual wellness.   Discover more in our blog below! https://lnkd.in/eJBssnk9

Pantone's colour of the year is here and it’s all about indulging in life’s little pleasures 🍫    Introducing… Mocha Mousse!    Described as “a mellow brown that conjures feelings of comfort and warmth”, mocha mousse is the earthy shade that balances the vibrancy of deep chocolate with the softness of warm taupe. And the best bit? This hero hue can go way beyond our wardrobe and home.    With ‘chocolate nails’ searches increasing by 160% this past month, and ‘brown lips’ seeing a 280% increase this week alone, it’s clear we’re all craving a little mocha mousse in our beauty routine. But how do we fill ourselves up with this year’s signature shade? Feeding into our cosmetic gourmand obsession, 2025’s tone is all about those enjoying those tasty treats we can’t seem to resist. Think: cinnamon, chocolate, caramel and more…    Want to find out how to incorporate mocha mousse into your make up menu? Head to our blog below 🤎 https://lnkd.in/exnWbyG7  

Are you truly Beauty obsessed? Passionate about all things CRM? Then this role might be one for you... Here at Cult Beauty, we’re on the lookout for a Junior Manager to join our brilliant CRM team to help drive our retention & loyalty strategy forward ✨ Interested? Apply directly below 👇 https://lnkd.in/eNgNQ4GV #JoinTheCult #CultBeautyCareers #CRM #Beauty

It’s time to turn those winter woes into wellness wins 🏆   With ‘winter blues’ seeing a 84% increase in searches and 136% increase in TikTok videos over the past three months, it’s clear that the winter blues are in full swing... And for, some this mind set can manifest into something more serve like Seasonal Affective Disorder (otherwise known as SAD). Affecting around 1 in 20 people in the UK, symptoms of Seasonal Affective Disorder can include moodiness, fatigue, sugar cravings and social withdrawal.    With SAD typically setting in during the months of November, December and January, we spoke to Dr Deborah Lee to understand how we can not only survive but thrive through the winter season. Head over to our blog to uncover all Dr Deborah Lee’s insider tips and tricks below...    https://lnkd.in/eJTRRczH    

Come and play in this weekend's immersive Cult Holiday Playground, where everyone is invited!   Expect unforgettable experiences, interactive games with prizes and exclusive merch. ✨   When: 9th + 10th November Where: Protein Studios, Shoreditch Entry is free More details found here: https://lnkd.in/eJHutHJP