CMA

Last week ,CMA team had the privilege of joining the ‘Melbourne Basket Brigade’ organised by Magic Moments Foundation at Caulfield Grammar School. It was a great pleasure to help setup, organise and sort items for the gift baskets. Volunteers from all walks of life came together to ensure everything was ready to bring joy, hope, and a little extra magic to those in need this Christmas. It’s truly heartwarming to see the community unite for such a meaningful cause, reminding us of the power of kindness and generosity during the festive season. Corinne Barclay | Brett Barclay | Krupa K. | Christopher Barr | Jarrod Smith

The inaugural CMA Charity Golf Day took place on Monday at The Metropolitan Golf Club, and we’re thrilled to announce that, with the incredible support from all involved, through purchases of Challenge merchandise, donations at the two Charity holes, and active participation in the auction we raised over $12,000 for Challenge, surpassing our expectations! Steven Walsh from Challenge shared, “These funds will enable Challenge to continue growing its programs and services for families, including hospital family support, home assistance, music and art therapy, event tickets, holiday accommodations, and so much more.” For CMA, it’s deeply rewarding to see that, together, we were able to make a meaningful impact in just one day. A heartfelt thank you to everyone who helped make this event a success through Sponsorship, prizes, and auction items. Asahi Beverages PepsiCo Sanitarium Red Bull The Distributors Upstairs Yellow Bowser Bean Cafe Coca-Cola Europacific Partners Drummond Golf Essendon Football Club Finally a special thank you to Alastair and Alison from Vantage Sports Management for the organisation of the event, Golf Professionals and prizes.

As an extension of our face to face report, the CMA Shopper + October study delves into where else our P&C Shoppers are shopping across channels, and how this may have changed. It helps develop an understanding of how this may impact their behaviour in Convenience stores and what barriers may exist. In this study we will also speak to non-P&C shoppers, to understand gaps and opportunities to attract these shoppers more.   For more information, reach out to Jamie Murray (jamie@cma.com.au).  Jamie Murray | Corinne Barclay | Brett Barclay

We’re proud to share that Brett Barclay presented the AACS Mid-Year State of Industry Report this week in Melbourne and Sydney. Thank you to the Retailers who entrust CMA with their data so that we can provide a full and accurate picture of our industry for the benefit of all AACS members.

Last Mile Delivery Services have grown and evolved across QSR, Petrol & Convenience and q-commerce, and are projected to continue to engage more Australians in the near future.   In June, we will be in field speaking to the Last Mile Delivery User, understanding who they are, how and when they use them and what influences their decisions pre and during the ordering phase.   Interested in knowing more? Contact Corinne Barclay

We are in field now all over the country, talking to shoppers! Find out who shoppers are and what they are doing to help you plan your strategies in Convenience.   What is the Shopper Profile and how does it change by Retailer? What goes in their basket together and what’s planned vs. Impulsive? Where do customers go in the store and how do they engage in promotions?   This and so much more is available from mid-June 2024. If you would like more information, please reach out to Jamie Murray at jamie@cma.com.au.