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As an extension of our face to face report, the CMA Shopper + October study delves into where else our P&C Shoppers are shopping across channels, and how this may have changed. It helps develop an understanding of how this may impact their behaviour in Convenience stores and what barriers may exist. In this study we will also speak to non-P&C shoppers, to understand gaps and opportunities to attract these shoppers more.   For more information, reach out to Jamie Murray (jamie@cma.com.au).  Jamie Murray | Corinne Barclay | Brett Barclay

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