CMA’s Post

Sarah Lambert gives her verdict on what retailers should do to reach their consumers in new ways across new formats Read the full story here: https://lnkd.in/gPMW-PEZ

Most shoppers focus on price alone. This gets them nowhere. Instead, the trick is to focus 100% of your attention on quality: 1️⃣ Research trusted brands. 2️⃣ Compare reviews. 3️⃣ Look for sales and discounts. 🛒 Explore our wide range at competitive prices! Stay updated with our new collections and deals. 📧 Subscribe to our emails for updates! Share your tips below! #BudgetShopping #QualityFirst

📦 Did you know only 9% of the UK's top 100 retailers offer flexible return and exchange options? Customers value convenience—rigid return policies could drive them away. Is your brand making it easy for them to come back? Discover post-purchase insights from the UK’s top 100 retailers: https://lnkd.in/g-vMvjFT

84% of brands are failing to connect with customers where it matters most. ❌ Claiming ALL of your product attributes is simple, yet KEY in connecting shoppers with the products that suit their needs. With 84% of brands failing to claim at least one of the top three most searched for attributes that their product qualifies for, there is room for improvement. Put simply, working with experts to help derive on and off-pack attribute claims sets your products up for success by improving discoverability and reaching more shopper search results to boost sales. 🔎📈 Discover more insights about the future of retail in our new report 📖👇

These Shoppers Ain't Loyal! Let's face it, brand loyalty is a rare breed these days. Shoppers have options galore, and they're not afraid to use them. So, how do brands win their hearts (and wallets) in a world obsessed with deals? The answer: Strategic incentives delivered with clear communication! Here's the deal: People crave value, but they also need to understand it. Don't let your loyalty program or reward becoming a confusing mystery. Make those incentives SHINE with effective in-store communication. 1. Highlight the "Why"  2. Make It Easy to Join and Redeem  3. Personalisation is Key  4. Go Beyond Discounts With endless choices, clear communication and compelling incentives are the keys to unlocking shopper loyalty. Turn your incentivisation into magnet not a mystery. #hyphencreatives #retailmarketing #longliveloyalty

Right-Turn Bias In most countries, shoppers naturally turn right when they enter a store. Recognizing this, brands often place their most enticing displays and promotions to the right of the entrance, drawing people in and maximizing product visibility. Source : https://lnkd.in/dnsBiUBB

The holiday season is here, and retailers are combining classic marketing with modern tech to engage shoppers. Explore the trends driving this season’s retail success in Anjee Solanki’s latest blog post here: https://ow.ly/5vnX50UlAl9

Are you trying to find the perfect pricing melody? 🎶 Manufacturers in Consumer Products are learning to harmonize strategy and insight into a symphony that resonates with today’s dynamic consumer! 🛒 Managing consumer preferences and online shopping trends, on top of global economic and competitive pressures, will require a thoughtful, holistic and structured approach. 💡 Ready to compose your plan? 🎼 Click here ➡ vistex.link/4cB #RevenueManagement #ConsumerBehavior #ShoppingTrends

In our latest blog, we explored the growing popularity of store brands through a series of video testimonials. Shoppers swapped their favorite brands for store equivalents - some were delighted, others not so much! 🛒. See the real-life reactions and learn how brands can fight back: https://hubs.la/Q02HX4Yv0