Petrochem Middle East FZE’s Post

My Experience at the "How to Design a Visitor Experience at Events Professionally" Workshop I recently attended an insightful workshop titled "How to Design a Visitor Experience at Events Professionally," and it was truly inspiring. During the session, I learned a variety of key strategies to create unique and professional experiences for attendees at events. 🔑 Key Takeaways: Effective Planning: How to identify visitor needs and expectations before organizing the event. Engagement Strategies: Innovative ways to increase interaction and active participation from visitors. Leveraging Technology: Using modern tech to enhance the overall visitor experience. Achieving Excellence: How to deliver events that leave a positive impact, fostering loyalty and repeat attendance. It was a fantastic opportunity to learn from industry experts and engage with fellow professionals in the event planning field. A big thank you to the speakers for their expertise and for making this workshop such a meaningful experience! Mohammed Alsuwailem, M-MBA, LSSGB Dareen Faisal Alsini Mohammed Alghamdi Kholud Alsaif Danya Alammar This workshop has been a great boost to my professional development and expanded my knowledge in this area. King Saud University National Events Center l المركز الوطني للفعاليات #ProfessionalDevelopment #EventPlanning #VisitorExperience #Innovation #EventStrategy

So looking forward insightful discussions around AI and privacy! #AI #privacy #engagingleaders

Last month, over 20 events industry CEOs gathered in London for the first International Dinner of the year. Sponsored by DSV - Global Transport and Logistics, the group discussed the events market in Saudi Arabia, and Simon Foster from Arc network interviewed Tahaluf CEO Mike Champion. What did we learn? - For every overseas employee hired, a Saudi national must also be employed - The government has a clear industrial strategy and targets, and is keen to become market leaders - Build times are longer than in Europe (to ensure quality and maintain reputation) which limits the operating window Read the blog outlining more key talking points: https://lnkd.in/gi6P8mcg Find out more about international dinners: https://lnkd.in/gPVxsVkv

KSA smashed Rhode Island SHRM's goal by over 100% and exceeded the state benchmark by over 1,500%! 💪 This is a fun one to share... 👀 With <60 days to RI SHRM's event and a $5K ad spend, SHRM was far below the needed 300 virtual registrants. 🥴 No pressure, right? Spoiler alert: KSA crushed it. From event planning to media buying and ad delivery, KSA drove 650+ registrants! ✅ That's more than double the goal and (humble brag incoming) beat other state job expo benchmarks by 15:1. Because that's just how we roll. 💪 #KSAMarketing #TeamKSA #KSAClients #KSAImpact  #KSAResults #ChallengeAccepted #SMBMarketing #BusinessGrowth #MarketingStrategy #DigitalMarketing #LeadGeneration #BusinessDevelopment #MarketingExcellence #SHRMAchievement #BusinessGoals #ClientSuccess #AchievementUnlocked

At #IMS24, Zaki Hassanien, CEO-Founder of Benchmark, shared his journey of building one of Saudi Arabia's leading MICE and entertainment companies. He highlighted how Vision 2030 has transformed the sector, empowering local talent and unlocking new opportunities. With resilience, teamwork, and a focus on excellence, Benchmark continues to play a pivotal role in shaping Saudi Arabia's future on the global stage. #ExpandingHorizons #SpotlightonSaudiArabia

*The Dynamic Pulse of the MICE and Travel Industry: January 2025* The MICE (Meetings, Incentives, Conferences, and Exhibitions) industry is witnessing a vibrant start to 2025. Key developments are shaping its future: 1-International Expansion: Events like the International MICE Summit in Riyadh and the MEA Future Leaders Challenge in Dubai underscore the growing importance of global collaboration and sustainable leadership. 2-Industry Investments: ExCeL London's acquisition of the Business Design Centre signals an exciting expansion of event venues, catering to a growing demand for world-class spaces. 3-Cultural Hub: The UAE continues to shine as a cultural and entertainment hotspot this season, attracting global attention with its rich blend of heritage and innovation. As the MICE sector evolves, its alignment with global trends and sustainability goals is becoming more apparent. Here's to a transformative year ahead for the industry! #MICE2025 #EventManagement #TravelIndustry #GlobalBusiness

🚨 BREAKING NEWS🚨 Who's kicking @$$ and earning another award? 🙋 We are! KSA ranked #3 at the @Providence Business News 2024 Fastest Growing Companies Awards! Why? Because our revenue skyrocketed 🚀💸 by over 155% between 2021 and 2023! How'd we do it? With an incredible team and growth plan hyper-focused on our clients' successes. 📈. Feeling like your sales are stuck? Drowning in a sea of marketing messages? We've been there, conquered that, and wrote the playbook. 👉 Send us a message to start the conversation, and let's make some marketing magic together. ✨ https://lnkd.in/gGiSxCe6 #PBNFastestGrowing #TeamKSA #KSAImpact #KSASuccess #FastestGrowingCompanies #MarketingInnovation #BusinessGrowth #SMBMarketing #SmallBusiness

🌟 It’s always excited me to see our industry featured in mainstream media, and this recent Fortune article about the International MICE Summit in Saudi Arabia is spot on! The piece highlights Saudi Arabia's incredible growth as a meetings and events destination, but more importantly, the changing perspectives on the value and impact of MICE and events globally. For those who are new to this, MICE stands for meetings, incentives, conferences, and exhibitions. It's "..a sliver of the tourism sector that focuses on organizing large-scale business events like trade shows and conferences." The summit gathered many industry leaders, including ICCA's own CEO, Senthil Gopinath, who shared their insights and forecasts for the years to come. As Senthil pointed out, the role of the MICE industry has changed significantly. From being the shadow behind the curtain to driving social and economic changes in the front seat, the value of hosting a business event goes far beyond hotel room nights and restaurant spending. As we embrace this new era, ICCA remains committed to advocating for the international meetings sector. It's about collaboration, innovation, and sustainable growth. Seeing how our industry continues to evolve and capture attention beyond our usual circles is inspiring. A great read as we kick off the new year! What are your thoughts on the evolving role of this industry in today’s world? What impact do you want to see business events bring to the table this year that is not just short-term economic spending? #EventProfs #ICCAWorld #MICE #ICCA #Events #InternationalMeetings 👇 Check out the article here:

If you can spare the time Up-coming events through branches / the IIRSM organisation that IIRSM West Midlands England Branch members / followers are able to attend You can always catch up with events that have taken place through the IIRSM YouTube channel, for professional development webinars you will need to log in to the My IIRSM section of the IIRSM website #iirsmwestmids #iirsm #riskmanagement #safetymanagement #connect #learn #share #knowledge

“Turning vision into reality.” Zohair Alsarraj, Chairman of Saudi Exhibition and Conferences Association (SECA), emphasized the MICE industry as “the industry of industries”, a powerful catalyst for economic growth, job creation, and sector development, from tourism and hospitality to logistics and SMEs. #ExpandingHorizons #SpotlightonSaudiArabia