Sword and the Script Media, LLC

Are LLMs becoming the new front page for public relations? Short answer: yeah, it seems so. Generative AI answers questions better than search; that’s changing behavior where Google was once the new front page it may be losing its influence to LLMs. More in this short post citing reports and ideas from Aleyda Solís, Moz, Jason Tabeling, Search Engine Land, and Barry Schwartz https://lnkd.in/eGfm7W5d #publicrelations #comms #marcom #genAI #ai #LLMs

The latest Monthly Scripts is out - a roundup of great reads across #marketing, #publicrelations and #socialmedia from the last ~30 days.

Why do CMOs get fired? Is it the inability to measure marketing results effectively? Sort of. It's really the combination: Perception of those results is, in part, contingent on how well the marketing leader plays with others in the proverbial sandbox. That's my take based on this Gartner survey of CEOs and CFOs. More: https://lnkd.in/e4m-jhhP #marketing #leadership #collaboration

Interesting piece by Tom Pick of Webbiquity LLC looking at Twitter, err, X, in a 'then and now' piece. I still find a ton of value in the platform. And I don't think using a tool is synonymous with agreeing with everything the owner does. If that were true, the list of tools we have at our disposal would shrink dramatically. The piece mentions these fine folks -- many of whom I also personally miss on the platform -- too: Lisa Buyer, Danny Schreiber (love what Zapier does with its blog), Ruby R., Aaron Lee, Jacob Pastrovich, Kevan Lee, Lauren Kaye, Roy Povarchik, James Dougherty, Kim Garst, Suzanne Delzio, Ian Cleary, Dorien Morin, Ann Smarty, Mitt Ray Immaneni, and Carolyn Nicander Mohr. https://lnkd.in/eE4qtyAp

Yet when it comes to PR and specifically media relations, founders and executives typically shy away from being candid about missteps and setbacks. They want a pitch, press release and story that effectively says: “Our company is awesome and now it’s even more awesome.” The reality is that’s not a story. In public relations, we identify with storytelling where human beings – who are made of the same stardust as the rest of us – battled back from adversity. https://lnkd.in/gH7jKWJX #PRtips #mediarelations #storytelling

Many thanks to Peter Woolfolk for having me back on the Public Relations Review podcast. We talked about the impact LLMs are having on PR. In the same way, Google replaced newspapers as "the new front page" -- generative AI has the potential to unseat search. https://lnkd.in/eaCNnnsN #publicrelations #communications

Software vendor Sopro analyzed the messaging in ~98 million sales emails - and the results have a surprising impact on lead nurturing and deal progression: Referencing... ...prior contact +50% ...assurance +20% ...explaining +18% But... ...social proof +7% - tied with self-centered pitches And this one floored me... ...pain points -24% In other words, according to this study, talking about pain points in nurture stream hinders rather than helps your #demandgen and #leadgen efforts. https://lnkd.in/der7cEG4 #messaging #messages

Nice roundup of hand-curated B2B marketing articles by Gilbert Schwartmann - including one from Sword and the Script!

Marketers focused on demand generation are aiming to build trust. For example, 60% of CMOs and marketing VPs “identified trust-building strategies as essential for long-term success.” That's according to a new survey by The Marketing Geeks (first spotted in a piece by Mike Pastore in MarTech - credited in the post). I LOVE that trust is back in fashion for demand generation at the strategic level – but we've got a lot of little tactical corrections to make. There are many tactical things that we do on a daily basis, without really thinking about them, that erode trust. We’ve got to put those words into action across all marcom tactics too! Here's the piece: https://lnkd.in/eUdHtZtH #demandgen #leadgen #marcom

Here are your monthly must-reads from the last 30 days. News and links from across #marketing, #communications and #socialmedia.