Webbiquity LLC

Both Google and Bing search engine result pages (SERPs) are becoming more visual. There are image snapshots, video thumbnails, and image search results showing up all around search results. Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. In this guest post from the brilliant Ann Smarty (link in comments), she explains how to create a conversion-driven image #SEO strategy.

It’s no longer enough to simply have a visually appealing website or great content. To truly stand out in the crowded online space, it’s vital to optimize your site for enhanced user engagement. User interaction patterns are a crucial component of #SEO. They refer to how users navigate through your website, engage with its content, and interact with various elements. By understanding these patterns and implementing strategies to enhance them, you can boost your SEO rankings and drive more organic traffic to your site. This blog post (link in comments) explains five effective strategies that will help you optimize user interaction patterns on your website. #UI #UX #webdesign

Successful businesses are built on innovation. If not for continual innovation, we wouldn’t be in the digital age eagerly anticipating the direction technology will take and wondering what is possible and what comes next. We’d have fewer companies like OpenAI, and more like Blockbuster. As a small business owner, embracing innovation and ensuring that your company is geared towards supporting creativity and pushing the boundaries is vital to help you stay relevant and ensure you continue to offer value to customers. Here are six considerations to keep in mind as you build a culture of innovation in your business. #smallbusiness #innovation #AI

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs, and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. But when customer preferences change daily, how do you ensure your retention strategies drive desired results? Through social listening. In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential. This post outlines 10 key steps in using social listening to satisfy and retain more customers. #brandmonitoring #sociallistening #CX #customerretention

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also resonating with them. Here are eight vital steps. #b2bmarketing #emailmarketing #leadgen #digitalmarketing