Yet when it comes to PR and specifically media relations, founders and executives typically shy away from being candid about missteps and setbacks. They want a pitch, press release and story that effectively says: “Our company is awesome and now it’s even more awesome.” The reality is that’s not a story. In public relations, we identify with storytelling where human beings – who are made of the same stardust as the rest of us – battled back from adversity. https://lnkd.in/gH7jKWJX #PRtips #mediarelations #storytelling
