Software vendor Sopro analyzed the messaging in ~98 million sales emails - and the results have a surprising impact on lead nurturing and deal progression: Referencing... ...prior contact +50% ...assurance +20% ...explaining +18% But... ...social proof +7% - tied with self-centered pitches And this one floored me... ...pain points -24% In other words, according to this study, talking about pain points in nurture stream hinders rather than helps your #demandgen and #leadgen efforts. https://lnkd.in/der7cEG4 #messaging #messages
