Congruent’s cover photo
Congruent

Congruent

Advertising Services

Syracuse, New York 2,219 followers

Business is more meaningful when people connect on a human level.

About us

The most expensive projects are the ones no one notices. We're an agency who is getting tired of seeing so many great businesses waste so much money on creative marketing strategies that fizzle faster than a dollar store sparkler. They may get everyone excited for a split second, but they'll never be around long enough to connect. Connection on a human level is the difference maker. A combination of tailored persona research, brand development, and, yes, incredible content, will use your marketing budget to create something more powerful than a puff of smoke. We specialize in Retail Auto, B2B, and Consumer Brand Marketing.

Industry
Advertising Services
Company size
11-50 employees
Headquarters
Syracuse, New York
Type
Privately Held
Founded
2015
Specialties
Videography, Advertising, Media Production, Photography, Video Production, Digital Marketing, Branding, Brand Development, and Creative Consulting

Locations

Employees at Congruent

Updates

  • A year ago, John Fazio came aboard. Speaking softly is one of his calling cards, and by now we recognize it comes from a place of assured confidence, much as it does for Marlon Brando’s character in the Godfather. Hard-earned experience and a mind for strategy make for a dangerous combination, whether you’re talking about John or Vito Corleone. But I’d rather unexpectedly find a pile of M&M’s and gummy worms on a desk than a horse head in my bed. There’s more than one way to get a point across. I mean, it's all about improving office morale, right?

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  • Even after seven years, some mysteries perist. Why would Nate insist on appearing as Nare on Slack? What we can learn about him is hard earned—but we spill the beans easy! Turns out he’s been making remote work even more remote, specifically by hoarding potatoes, brushing up on nunchuck skillz, and pushing the envelope in so far as fitting giant marshmallows into his mouth (ten is the current max). Congrats, man. Glad you keep wielding your Texas-sized talent for us!

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  • What’s the most important holiday in December? Jon’s workiversary, of course! Jon’s been with us for three years now, but with his daily dad jokes and unconventional wisdom, it feels like this character has always called Congruent home. Plus, Jon offers much more than the biggest laughs in the office. After all, his endless patience is the perfect antidote to web design complications and his preternatural understanding of the coffee machine keeps the office in perfect harmony. Jon, thank you for three years of incredible work!

  • Congruent reposted this

    View profile for Paul J Daly

    Entrepreneur | Family Man | Creator | Founder @ASOTU | CEO @Congruent | Automotive | Ai | EV | Brand Marketing | Culture | Business is more meaningful when people connect on a human level.

    Can you say “ramp up” Atlanta Richmond Charlottesville Lafayette Charlottesville - II Austin Richmond - II St Augustine Atlanta New episode of ASOTU | More Than Cars Nov 13 Pre Sign ups for www.asotucon.com Big partnership announcement coming soon Second ASOTU email newsletter dropping soon More Than Cars picked up by Prime Video Season two currently filming Helping launch new points w Dealers Agency Congruent reinventing with fresh work Happy Wednesday!

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  • The Ides of October, not oft opined on, but still consequential. A fresh-faced Brian Payne was hired on October 15, 2018. Since then, his efficient pen has gotten right to the heart of our clients. They feel seen and sometimes even see themselves just a little bit clearer after hearing their value proposition in his words. Additionally, he excises bloated phrases like “not oft opined on” from our company’s copy, keeping communications intelligible and preventing our sentences from running on too longly. Thanks for all you do, Brian! Happy workiversary!

  • Congruent reposted this

    View profile for Paul J Daly

    Entrepreneur | Family Man | Creator | Founder @ASOTU | CEO @Congruent | Automotive | Ai | EV | Brand Marketing | Culture | Business is more meaningful when people connect on a human level.

    I unsubscribed to the work/life balance mentality years ago. It isn't that I don't believe in balance, just the opposite. I just saw it being abused as an excuse too much. For me, I've adopted the mindset that taking time off with the right mindset and being intentional about why (family, personal renewal etc) is the best thing I can do to be my favorite version of me in every area. I've been the leader of my companies for the last 20 years. I still feel that little cringe when I take a day off...not because I'm scared, but because my work is meaningful and the people I work with everyday see it that way too. I've never been in the military, but it seems like the same reason soldiers feel bad about letting their fellow brothers and sisters in arms carry the load for a minute so they can take a breath. I see that feeling as a blessing, not something to try and eliminate. For me, it's an indicator of meaningful work and purpose. Even still, I'm taking Monday off, am super excited to be in the mountains w my family...and still feel a little bit of missing out on being in the fight w my people at Congruent and ASOTU | More Than Cars The best things in life should have healthy tension. If there is no tension, there is no story. If there is no story, what are we even doing?! I hope Nathan Southwick has the best days off ever! We're cheering you on and have your six. #pto #hardwork #purposedriven #asotu #morethancars

    View profile for Nathan Southwick

    Head of Production | More Than Cars | ASOTU | Love People More Than Cars

    Over 35% of US workers feel guilty for not working when they take time off. I do too. 🙋♂️ Here’s why I think it happens: Spoiler alert: I’m thinking about this because I’m taking a couple days off soon. In the past, I’ve checked in, felt guilty and actively done work while off. LinkedIn’s latest Workforce Confidence survey shows that these number increases the higher in the company you are. In other words, managers, senior team members, directors, and C-suite all tend to identify with this. I think it comes down to insecurity. There are 2 big reasons I see that cause people to say they feel guilty or need to check in while off. 1- A need to feel in control. Perceived lack of control is a massive insecurity issue. And when we’re not working, we aren’t in control of that aspect of our lives. The thought can creep in: Maybe someone else is making decisions for me or decisions that affect me. 2 - Because of fear. Specifically, fear of being replaced, missing out, or falling behind. The thought creeps in: “If we're not constantly contributing, we might become obsolete.” The pressure to constantly perform can make time off feel like a setback or signal a lack of dedication. The solution to both: Stop rooting your identity in your work. You’re more valuable than that. Understanding who you truly are eases anxiety and allows you to not have to control things. It’s something I need to remind myself of daily. But what about you? Do you struggle with taking work off? How do you handle it? #worklifebalance #automotiveindustry #leadership

  • Congruent reposted this

    View profile for Teagan Peacock

    Content Strategist and Data Driven Communicator | Amplifying brands through inclusive, organic digital content

    It's official! I'm retiring my green banner. 🎉 👋 I've hit the ground running as Congruent's first Social Media Strategist. It's been quite the week getting my feet under me. Even so, I've felt nothing but warm welcomes and eager support from my new teammates. My sincerest thanks to Robin Moore, Paul J Daly, and Peter Schultz, SHRM-CP for seeing my worth and trusting my vision! I can't wait for what's to come. 🕺 🪩

    • Teagan smiles in front of a greenery-filled wall and a hot pink neon sign that reads "connection agency."
  • What should we get James for his fourth anniversary here at Congruent? We’ve got traditional gift theme suggestions of fruit and/or flowers. Google further informs us that electrical appliances would be an acceptible modern theme. Does anyone know where I can pick up a guitar pedal with a botanical theme? Maybe the Sunflower Deluxe Tremolo? Hopefully, a social post expressing how invaluable and appreciated he is will do the trick. We can’t start showing favoritism…or can we?

  • Today, Congruent would like to express gratitude for the great work each of our team members contributes every day! Thank you for the unique excellence you all bring to your position! Now, enjoy a well-earned day off!

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  • Congruent reposted this

    View profile for Paul J Daly

    Entrepreneur | Family Man | Creator | Founder @ASOTU | CEO @Congruent | Automotive | Ai | EV | Brand Marketing | Culture | Business is more meaningful when people connect on a human level.

    Remote work only would be the death of me. I know that’s not the case for everyone, but this moment today made me smile. Packed parking lot means… lots of people in the Congruent / ASOTU | More Than Cars HQ today. There’s lots of hustle and bustle as I bounce from checking in on agency clients, planning out Season Two of the More Than Cars Docu-series, recording podcasts, putting together a prospectus for ASOTU CON 2025 (asotucon.com) , and printing our first ever ‘Love People More Than You Love Cars’ order for an entire dealership. Just a crazy, busy, happy Wednesday. Work is what you make it. #hardwork #startup #creativeagency #inperson #rto #automotiveindustry

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