WeArisma

How are US consumers feeling about the tariffs? We’ve been doing some influencer listening across the US to understand influential conversations. Here is what we found:       💬 The conversation on tariffs and price hikes has steadily gained traction, surging +250% in Mentions and +960% in Engagements over the last five months.       ♻️ In parallel, second-hand & pre-owned are experiencing a resurgence, aligning with the Underconsumption trend that gained momentum last year. Mentions of thrifting and digital marketplaces like Vinted, Depop, and Poshmark rose +40%, with Engagements increasing by +54%.       👗 In fashion, influential voices are sounding alarms about rising costs from retailers like Shein & Temu, likely to affect a wide range of brands given the impact on supply chains.       🎮 Within gaming, TikTok is buzzing about the potential impact of tariffs on consoles and gaming PCs, with an average of 100K+ Engagements per post.          💚 And the Project Pan movement (finishing what you own before buying new) is gaining momentum with 7.5M Engagements on TikTok and 6.8M views. Influential voices will be instrumental in shaping the ongoing narrative, and driving consumer preferences towards brands and industries undergoing changes. We will be following the wider impact in the next few months. Stay tuned for more updates. #Tariffs #Sustainability #Fashion #Gaming #SecondHand #TikTokTrends #InfluencerInsights #influencerlistening #influencermarketing #influenceranalytics #influencers #creators #creatoreconomy #WeArisma

🇺🇸 From riding in a Waymo driverless car through San Francisco to diving into the future of influence in LA, this trade mission has been nothing short of incredible for our CEO Jenny T.. The conversations in San Francisco were bold and thought-provoking, reinforcing how AI is transforming industries—just as it's reshaping the world of influencer marketing. In LA, the focus shifted to how brands can harness data-driven strategies to cut through content saturation and build real consumer connections. This trip has been a testament to the power of global collaboration, innovation, and community. At WeArisma, we help brands cut through the noise, turning influence into measurable impact. Huge thanks to Grow London for bringing together such an inspiring group of founders and entrepreneurs! 🌍 Algomarketing Conode AI DeepFlow Honu AI KLIQ Moonhub Move AI NearSt Odicci Qonstrue Robin AI Sevva AI VE3 VividQ WeArisma Yomi Tejumola Johanna Clary Jonathan Gilmore Imad Riachi, PhD Ben Camara Dami Hastrup Tino Millar Nick Brackenbury Jacques Prothon Tai Alegbe Maryam Salehijam, PhD Silash Ruparell Manish Garg Samantha Creswick Vanessa Romer Anna Carson-Parker William Kilmurray James Cummings Matthew Kolkin Persephone Godwin

Young fragrance brand NOYZ amassed 61M Engagements and $6.7M in EMV within the first 7 months of launch. 🤯 Our Beauty 2025 State of Influence report reveals a paradox: 💬 Fragrance has the weakest Ripple Impact (just 1.2x EMV vs. brand-owned content) 🔥 Yet NOYZ exploded by breaking every rule: 1️⃣ They embraced imperfection: No polished tutorials. Instead, scents inspired by messy, real-life moments - like "Sh**ty Day" and "12:00." Founder Shaun Neff saw a gap in the market and filled it with scents that are anything but filtered. 2️⃣ They weaponized word-of-mouth: 97% of their impact came from organic mentions (hello, Ulta Beauty's influencer army 👀). 3️⃣ They ignored "best practices": While legacy brands chase cinematic ads, NOYZ let creators like Tara Yummy showcase unfiltered reactions (”I still smell like scrumptious perfume from the night before"). The lesson? Fragrance isn’t struggling - it’s being marketed wrong. Gen Z craves authenticity over virality. 👇 Want to replicate this? Our report shows: How Parfums Christian Dior dominates EMV with celeb collabs Why Hermès is resonating with Gen Z The #1 tactic for fragrance virality (hint: it’s not visuals) Access your copy here: https://lnkd.in/ewbGqMwX #fragrance #perfumes #beautymarketing #fragrancemarketing #noyz #dior #parfumsdior #hermes #beautyinsights #beautyreport #beauty2025 #fragrance2025 #marketinginsights #influencermarketing #topbeautybrands #beautyinfluencers

90% of Creator Marketing impact is hidden. 👀 Last week, I spoke with Net Influencer about the biggest challenge brands face—measuring the full impact of creator campaigns—and how we solve this problem through AI-powered data and insights. Creator marketing isn’t just art or science—it’s both. The science portion can help set the strategic frame, but the individual creators and influencers you trust will create art in their own way. Thank you for the great conversation Cecilia Carloni and Anthon Garcia! #netinfluencer #creatoreconomy #influencermarketing #influencermeasurement #influencers #celebrities #influentialvoices #vips #earnedmediameasurement #earnedmedia #wearisma #aiinfluencermarketing #digitalmarketing #marketingstrategy #influencerstrategy https://lnkd.in/e2jP9fv6  

Our Fashion 2025 State of Influence Report is now live! This report explores the evolving landscape of fashion marketing, uncovering how brands like H&M, Fashion Nova, Calvin Klein and JACQUEMUS are leading the charge by leveraging influential voices to create lasting impact, far beyond just reach. Discover how Resonance, Virality, and Authentic Engagement are reshaping the future of fashion. Here’s what you’ll find inside: 👉 Data on the impact of influencers across Affordable Fashion and Aspirational Luxury. 👉 Key insights on EMV, Ripple Impact, Resonance, and more. 👉 Strategies to help you grow and defend market share in 2025. Read the full article for the key insights and takeaways for brands. Access the report here: https://lnkd.in/db3z3VGt Stay tuned for our Athleisure report coming up next!

Dior is dominating in both the luxury and beauty sectors this year. What’s driving their success? According to our latest reports, Dior ranked #1 in EMV (Earned Media Value), Impressions, Mentions, Engagements, and Community Size globally, outshining competitors in both the luxury fashion and fragrance sectors. The brand led EMV in 22 countries, including key markets like the US, Japan, China and France. 👢 How is Christian Dior Couture winning Luxury? Globally luxury fashion conversations are shifting, engagement is softening, and virality is declining as consumers increasingly seek more authenticity. Dior has not only adapted to but leveraged these shifts: • Maximizing influencer impact: The fashion house’s Global Ripple Impact was 3x greater than its owned media footprint, driven largely by influential accounts. • High-profile partnerships and leveraging strategic ambassador roles with profiles like Blackpink’s Jisoo amplified their success. As the #2 Global Luxury Voice in our Luxury 2025 State of Influence report, the Kpop singer played an important role in strengthening Dior’s share of voice in APAC. 🌸  How is Dior leading in Fragrance with Parfums Christian Dior? While the fragrance industry has seen a subdued Ripple Impact, with numerous conversations left with untapped potential - Dior managed to break the mold. • Impressively, Dior’s owned accounts generated almost half of its Global Ripple Impact across EMV and engagements. • The appointment of Rihanna as the new face of the iconic ‘J’adore’ perfume has significantly boosted the brand’s Global Ripple Impact through both brand-owned and influential accounts. Dior’s dominance across these two major sectors proves that cultural relevance isn’t just about visibility - it’s about forging meaningful connections through strategic nuanced campaigns, meaningful cultural association and authentic storytelling. 📊 Want to learn from Dior’s success? Access our interactive reports for exclusive insights into how top luxury and beauty brands are driving their global impact. 💄 Beauty 2025 State of Influence report: https://lnkd.in/ewbGqMwX 👗 Luxury 2025 State of Influence report: https://lnkd.in/euvgR35k #Dior #LuxuryFashion #LuxuryMarketing #FragranceMarketing #InfluencerMarketing #LuxuryBrands #2025StateOfLuxury #BrandStrategy #RippleImpact #InfluencerPartnerships #EMV

Our Beauty 2025 State of Influence report identifies skincare as the fastest-growing sector in beauty, with a 39% YoY global growth in Earned Media Value (EMV). In China, skincare saw an impressive 83% YoY growth in EMV, making it an important market for skincare brands to leverage. The U.S. and U.K. present valuable opportunities too, with a 60% and 55% YoY growth respectively. Our AI-powered data has revealed the skincare brands that are maximising their influence and share of voice across these different key markets. 🌎🇬🇧 Garnier led the EMV race by a mile with $651M globally and $141M in the U.K. The brand’s success is thanks to its tried-and-tested products which continue to appeal across demographics and serve as affordable alternatives for viral products amidst the rise of dupes. 🇨🇳 In China, however, Olay claimed the top spot with an EMV of $36M against an industry average of $2.2M. SkinCeuticals followed closely with $28M, highlighting the Chinese market’s affinity for high-end skincare lines. 🇺🇸 In the U.S, Cerave achieved the highest EMV with $80M, setting itself apart from aesthetic-driven marketing of Gen-Z focused brands by focusing on ingredients and becoming a staple for Skinfluencers. Want to stay ahead? Our newly launched Beauty 2025 State of Influence interactive report breaks down benchmarks across numerous metrics from EMV to Resonance, with YoY analysis across skincare, fragrance and makeup; uncovering how the top brands are staying ahead. Download your copy here: https://lnkd.in/ewbGqMwX

🚀 We’re delighted to announce we’ve been shortlisted for BusinessCloud’s #MarTech 50 innovation ranking for 2025! As a global social & influencer intelligence platform, we’re committed to continually innovating our platform to drive real impact for brands and agencies. 👉 You can vote for us here: https://lnkd.in/eZHw5HQ7 #Marketing #Tech #InfluencerMarketingPlatform #SocialListeningTool

Thank you The PR Net for featuring our Luxury 2025 State of Influence report! You can also meet us at PR Net’s Future Focus 2025 conference in NYC on April 4th. Sara Daniels Feder will be speaking on the panel "What’s Next in Influencer Marketing?” and sharing special insights from our report. Come by and join us! 🔗 Access the full luxury report here: https://lnkd.in/e4vDp8hX

Our Beauty State of Influence 2025 interactive report is now live! This report dives into earned media performance and benchmarks across skincare, makeup, and fragrance, showcasing how brands like SEPHORA, GARNIER CLUB, and Parfums Christian Dior drive real global impact beyond just reach - maximising resonance, cultural relevance, and lasting influence. Here’s what you’ll find inside: 👉 Global data across key regions, including the U.S., UK, France, UAE, and China. 👉 Interactive charts for metrics like EMV, Ripple, Resonance, Virality Score, and more. 👉 Everything you need to refine your strategy for 2025. Read the article for key insights and takeaways. Access the full report here: https://lnkd.in/ewbGqMwX Stay tuned for our upcoming Fashion 2025 State of Influence report with even more insights into the evolving influence landscape. #BeautyMarketing #InfluenceStrategy #EarnedMedia #StateOfInfluence2025 #BrandResonance #BeautyReport #BeautyData