The PR Net

As privacy regulations tighten and consumers become more conscious of their data, marketers will need to adapt by balancing personalization with transparency, all while embracing ethical marketing practices that align with social values. In this op-ed, Ronn Torossian, 5WPR Chairman and Founder, shares what marketing and communications professionals need to keep in mind moving forward: https://lnkd.in/gSAzZcrZ

The energy in the room was unmatched. From deep dives into top trends to forging new connections, thank you to everyone who joined us for a day of future-focused conversations at SECOND. Here’s a peek inside The PR Net Future Focus 2025.

Smart strategy > same old scroll. Renee Ogaki, Founder & CEO of OGAKI, shares three Instagram must-knows for 2025—from boosting visibility with original content to winning the algorithm with carousels and search-savvy posts.

Top events, must-see exhibitions, and interactive maps—your guide to Milan Design Week is on the blog now. Click here for all the industry insider details: https://lnkd.in/d-Agxuyp

DEI isn’t disappearing—it’s evolving. As brands move away from performative statements and weave inclusivity into broader business strategies, marcomms pros must rethink their approach. Jenny Medina Morris of Omniculture Communications breaks down what this shift means for communicators — read the blog here: https://lnkd.in/dtDYyBxV

Future Focus is just three days away! As we gear up for our third annual summit, we’re reflecting on last year’s incredible lineup of experts who led conversations on media, events, influencer marketing, AI, affiliate strategies, and more. Haven’t secured your ticket yet? Click here to purchase one before Friday’s event: https://lnkd.in/gKCSYYxk

From leading entertainment marketing at Marriott to launching +Pavlov Creative, Diana Pavlov has built a career on bold ideas and strategic vision. In a new interview, she shares insights on her career journey, her approach to disruptive brand experiences, and what’s next for +Pavlov Creative. Read it now: https://lnkd.in/dtszcRGw

Writing content that ranks starts with competitor research. This week, we got schooled in #SEO essentials for marcomms pros by Cara Corbett, Partner Growth Manager at SUSO Digital. Among the key takeaways were these tips for smart and effective research. Cara shares that following the above tips “ensures that your content not only meets user intent and provides value, but also aligns with what search engines prioritize.” Click here for more lessons from our chat: https://lnkd.in/g85K_hwd

Just over one week to go! We hope to see you next Friday, April 4th at SECOND, Kimpton Eventi’s stunning event space, for our third annual Future Focus conference. With its versatile spaces and innovative seasonal cuisine, SECOND is the perfect setting for this exciting industry summit. Tickets are going fast, so secure your spot now: https://lnkd.in/gKCSYYxk

A principle of The PR Net since its founding, networking isn’t just about handshakes and LinkedIn requests—it’s about building meaningful connections. Our founder Lisa Kay Smith joined Zoe Weisberg Coady on The Not Perfect Networking Podcast to share her insights on making networking feel more natural, authentic, and effective. Tune in for tips on forging real connections (and pitfalls to avoid) in today’s professional landscape. iHeart: https://lnkd.in/dhs6i9_3 Amazon: https://lnkd.in/dfnVuscH Apple: https://lnkd.in/eraqB8hZ Spotify: https://lnkd.in/eN8nBPpU