Net Influencer

Talenture Agency: The Live Streaming Accelerator With A Creator-First Business Model: Talenture Agency allows live streamers to keep 100% of their earnings. Founded in 2020 by former creators Ashley Bidelspach and Anthonee Mandani after experiencing high management fees, the agency now manages over 3,000 creators. Unlike traditional agencies taking 15-40% cuts, Talenture earns revenue directly from TikTok based on performance. Their creator support includes dedicated managers, weekly training sessions, and expertise in TikTok's "battle" format that helped two creators earn $50,000 in one month. The agency operates across the US, UK, and Australia with 23 managers expanding to over 30. Plans include expansion into Latin America, Middle East, and Asia while targeting monthly revenue growth to $2 million. For aspiring live streamers, the founders emphasize consistency, patience, and what Anthonee calls "the three fundamentals: quality, quantity, and being coachable." 👉🏼 Read the full story: https://lnkd.in/gWSUB8m7 #InfluencerMarketing #Influencer #LiveStreaming #TalentureAgency #TikTok

E-Commerce Veteran Shares Key Insights After Spending $10M On Influencer Marketing Campaigns: ⁠ ⁠ E-commerce veteran Sean Frank, CEO of wallet company Ridge, has shared key insights after spending over $10 million on influencer marketing campaigns. He identifies the top ad units as in-feed social posts, story posts, YouTube in-content ad reads, podcasts, and content rights. Frank outlines program strategies ranging from gifting to CPM-based deals, with flat-fee posting being the backbone.⁠ ⁠ Non-endemic partnerships often outperform endemic ones, and reach determines true value, with mega-influencers like MrBeast having lower CPMs despite massive audiences due to less competition for ad space. Frank calls influencer marketing the closest to scalable word-of-mouth, capturing attention better than traditional ads.⁠ ⁠ 👉🏼 Read the full story: https://lnkd.in/g2YUKBES ⁠ #InfluencerMarketing #Influencer #Ecommerce #Ridge

Plannin.com: Enabling Lifetime Earnings For Travel Creators Through Audience Bookings: Plannin.com is a platform enabling travel creators to earn lifetime commissions from their audience's bookings. Unlike traditional affiliate models that expire after a short window, Plannin connects creators permanently to their followers' transactions, allowing them to earn 5% on every booking for life. The platform lets creators upload travel recommendations that sync with major travel providers, which followers can browse and book through. Success stories show the compounding revenue potential, with creators earning as much in two months as the previous ten through Plannin's lifetime value approach. By facilitating sustainable monetization tied directly to a creator's influence, Plannin aims to help travel influencers build scalable businesses around their audiences. 👉🏼 Read the full story: https://lnkd.in/g2Mb76Tc #InfluencerMarketing #Influencer #Travel #Creators #Plannin

UTA Expands UK Creator Division With Signings Of Jack Edwards, Madame Joyce, Lewis Goodall: The creator economy continues to expand, with talent agencies strategically capitalizing on this growth. UTA, a leading talent agency, recently signed three prominent UK-based creators - Jack Edwards, Madame Joyce, and Lewis Goodall - for global representation across various platforms. This move aligns with industry projections that forecast UK influencer advertising spending to reach $1.31 billion this year, while social commerce sales are expected to double in the next four years. UTA aims to provide these creators with opportunities beyond their local markets, leveraging the agency's vast network in areas such as television, audio production, live events, publishing, and broadcasting. The signings underscore UTA's commitment to expanding its creator division and solidifying its position in the burgeoning creator economy. 👉🏼 Read the full story: https://lnkd.in/gNxH75-3 #InfluencerMarketing #Influencer #CreatorEconomy #UTA

Finally! YouTube Lets Creators Replace Old Sponsorships with Fresh Ones #creator #news

New Research - 37% of TikTok Users Are Shopping While Scrolling (Your Brand Should Be There) #Creator #news

17M Viewers, £4.7M Raised: Inside the Sidemen's Wembley Sellout #creator #news

Can This Award-Winning Journalist's Platform Transform How We Consume News? #news #creatoreconomy

Can This Award-Winning Journalist's Platform Transform How We Consume News? #news #creatoreconomy

Influencer Alix Earle takes Gymshark to Court Over a Brand Deal Gone Sideways #creator #news