ISBA

ISBA's Inclusion Co-Lead Vanessa Vidad took to the stage at Advertising Week Europe with Aisling Lancaster, Head of Brand and Advertising at Currys plc to discuss Currys inclusive-by-design advert that has just won Channel 4's Diversity in Advertising Award. Aisling's key takeaways for brands creating an inclusive-by-design ad include: - Start somewhere, be brave - You'll learn through doing, it will be a fantastic learning experience - Advertising can be a force for good and commercially successful at the same time If you have questions about how to make your ads accessible, check out the Ad Accessibility Resource Hub for some brilliant insights and tips on how to start - https://lnkd.in/euJUPmx6

Really looking forward to this! 😃

A great panel session at Advertising Week Europe featuring ISBA's Director of Agency Services, Nicholas Louisson, Omar Oakes and December19 | B Corp™'s Managing Director David Lucy The panel discussed transparency in digital advertising, proprietary media and inventory media and Nick referenced ISBA's contract templates including the recently updated Media Services Framework, which you can access in the comments below.

Make your media work harder. A well-structured media plan is the backbone of effective marketing, but many brands struggle to bridge the gap between strategy and execution. Pete Davis MD of getmemedia.com will break down the media planning process into clear, actionable steps. Learn how to optimise your media investments, craft better briefs, and ensure your agency delivers campaigns that meet your objectives.

👏 We're excited to have ISBA's Director of Agency Services Nicholas Louisson join us for a special webinar next Wednesday 9 April. https://lnkd.in/ej_MAiQr Nick will be talking about the new Media Services Framework and how this defines the terms for media strategy, planning, and buying services today - vital in helping to understand a complex, often opaque marketing eco-system. Join Nick and the MMC team for a lively discussion covering: -Why control and governance matter more than ever  -Key highlights of the ISBA Media Services Framework, including advertiser and agency obligations -Updated terms around Generative AI, Proprietary Media, Agency Compliance, and Online Service Standards -The need for continuous contract compliance, and much more. 📅 Wed 9 April at 7am PDT | 9am CEDT | 10am EDT | 3pm BEST | 4pm CEST ➡️ REGISTER HERE: https://lnkd.in/ej_MAiQr Elliot Sherrington, Stephen Broderick, Fiona Foy, Tony Whittingstall, Jane Dormer #Marketingprocurement #ISBA #mediatransparency

🌟 We're hiring!🌟 ISBA is looking for a dynamic and passionate Member Engagement Manager for a 12 month maternity cover to join the Media Team in July. This role is perfect for someone who thrives in a fast-paced environment and is eager to make a significant impact in the media industry, working closely with ISBA's members. See the full job spec in the link below and apply by email to JaneP@isba.org.uk

I cannot believe that time of year has come around again - the Campaign Ad Net Zero Awards are back for 2025! It's our fourth year of running these awards with the brilliant team at Campaign UK and it's all with the aim of celebrating the industry’s best work in support of sustainable behaviours and better business outcomes. Open to both UK and global submissions, anyone from our industry can get involved - whether you are an advertiser, agency, media owner, or production company. You can submit your early bird entries by 29 May. Head to the link in the comments to download the entry kit 🏆 ⬇️ Advertising Association IPA (Institute of Practitioners in Advertising) ISBA Google

The ISBA Responsible Media Guide created with The Aperto Partnership, offers essential insights for ethical and sustainable media practices. It's exclusively available to ISBA members. Key highlights include: #Sustainability: Reduce media-related emissions with the Global Media Sustainability Framework (GMSF). #Inclusion: Develop media strategies that reflect modern society and ensure accessibility. #Digital Governance: Ensure compliance with data protection laws and ethical data practices. #AI: Use AI responsibly in advertising, addressing biases and ensuring transparency. #Brand Safety: Protect your brand by differentiating between brand safety and suitability. ISBA members can download the link in the comments.

ISBA is proud to be a supporter of the brilliant Media Smart. They provide an essential resource for schools, young people and the parents of young people on all aspects of advertising. This new campaign with TikTok is brilliant for parents who might be feeling a little bit of date when it comes to social media. Well done to everyone involved and great to see it on the big screen.

Demystify the media world. Jargon like CPM, SEO, and programmatic can be overwhelming, but understanding it is crucial for successful brand-agency collaborations. Pete Davis and Paul Phelps of AMS Group, will decode the complex language of media planning, helping you communicate effectively with agencies and maximise the impact of your campaigns at our next #101. If you’ve ever felt lost in media discussions, this session will give you the confidence to speak the language of media agency pros.