Origin - The UK Cross Media Measurement Programme

Really looking forward to this! 😃

Really looking forward to this! 😃

🌙 We are over the moon! The Ad Accessibility Network - a joint effort by ISBA and Union des marques supported by RMA - has won a specially awarded WFA President's Award.   🏆 The programme recognises outstanding industry initiatives as part of the WFA's Global Marketer Week.   But what is the Ad Accessibility Network and why is it important? It’s estimated that 15% of the European population has a significant disability, which would affect their ability to consume audiovisual content. However, disability has not had an equal level of prominence within inclusion discussions, and progress on accessibility is limited by lack of awareness. Particularly challenging is its reliance on the whole value chain to drive progress. Progress requires a collaborative effort across the supply chain as well as markets, both achieved via the alliance.   The Network takes a systems approach, dismantling the barriers to action and proving that together we are better and stronger.   Congratulations to the other incredible winners Association of National Advertisers, @Sveriges Annonsörer, UPA - Utenti Pubblicità Associati and BVA Bond van Adverteerders. You can read more about their brilliant work in the link below. Special call out to our own Michelle Yeadon for her incredible hard and continual work with the Alliance and wider support to make advertising accessible for all. #InclusiveMarketing #ResponsibleMarketing #Accessibility #Awards #GlobalMarketersWeek

Origin the UK cross-media audience measurement initiative from ISBA has announced the release of two new important product features in its Beta trial phase - demographic filtering and incremental reach reporting. - Demographic filtering allows users to measure ad campaign delivery across more audience classifications based on sex (M, F) and/or age (16-34, 35-54, 55+). - Incremental reach reporting enables the analysis of additional reach contribution per channel/provider by allowing users to ‘anchor’ the channel of their choice and then measure the incremental coverage added by the other channels in the campaign. Read more in the link in the comments

As Origin - the UK's advertiser led cross-media measurement service - gets ever closer to general availability, I'm looking forward to speaking at the Adwanted Events Connected TV World Summit in London this week. Hope to see you there! #CTVWS

Origin is starting to implement its independent audit framework, issuing three RFPs to review core elements of the methodology and engaging RSMB to advise on quality assurance.   Transparency is a founding principle of both Origin and the WFA's cross-media measurement framework, and following industry consultation we are proud to start putting the necessary pieces in place to give marketers confidence in the Origin solution and the data being produced. https://lnkd.in/ez5_ic7w Chris Mundy, Tom George, Alex North, Phil Smith, Harriet Harkcom, Ross Wightman

ISBA is proud to announce the launch of the Ad Accessibility Alliance's brand new resource hub for advertisers -  a major milestone in our ambition to make all advertising #Accessible to all - https://lnkd.in/euJUPmx6 The case for making advertising accessible is strong. It’s a social and moral imperative, but it is also a business imperative. #AccessibleAdvertising will enable businesses to increase their media reach as well as connect with all their customers more effectively. With thanks to Union des marques and members of the Ad Accessibility Alliance, including: Procter & Gamble, egta, WFA, AdText, Diageo, European Association of Communications Agencies (EACA), Valuable 500, Clearcast, Google, Peach, L'Oréal, Microsoft, Omnicom Media Group, McCann Worldgroup, Responsible Marketing Advisory, Sky Media UK, Thinkbox, XR Extreme Reach, Michelle Yeadon, Phil Smith, Taide Guajardo, Bobi Carley, Vanessa Vidad, Sarah Chetta, Laura Azoulay, Sophie Roosen, Kévin SDRIGOTTI, Bertille Calinaud Read more in our press release in the comments:

Throughout #2024, ISBA has delivered against the priorities we set – working with our members to create a #transparent, #responsible and #accountable advertising environment that can be trusted by the public, advertisers and legislators. Look back at our year in our infographic in the comments below.

"Comprehensive cross-media measurement is not simple... but we believe it's doable" Phil Smith joined ISBA Media Leaders Chair Lisa Walker from Vodafone and Jeff Eales on a panel hosted by Jon Watts at the Adwanted UK event #FOTVAG to talk about The Myths and Truths around cross media measurement. Of course our groundbreaking cross media measurement platform Origin - The UK Cross Media Measurement Programme was on everyone's lips.

"Comprehensive cross-media measurement is not simple... but we believe it's doable" Phil Smith joined ISBA Media Leaders Chair Lisa Walker from Vodafone and Jeff Eales on a panel hosted by Jon Watts at the Adwanted UK event #FOTVAG to talk about The Myths and Truths around cross media measurement. Of course our groundbreaking cross media measurement platform Origin - The UK Cross Media Measurement Programme was on everyone's lips.