Responsible Marketing Advisory

🙌 A recent report from Outsmart Insight (linked below) found that OOH is the most sustainable way to advertise compared to other media, representing the smallest amount (3.3%) of the UK’s total advertising power consumption. Clear Channel UK are really running with this, proving their commitment to being Carbon Net Zero by 2030 with... 🌱 100% renewable energy 🌱 89% reduction in their carbon footprint since 2008 🌱 the roll out of ‘Living Roofs’ 🎥 Here at RMA, we show our clients how you can reach these goals whilst maintaining business growth, as explained by our Founder and CEO, Hannah Mirza in Clear Channel’s video, linked below.   If you'd to know about our services, reach out to us to find out how we can help.   #ResponsibleMarketing #ResponsibleAdvertising #SustainableMedia #Media #Advertising #NetZero

🌟 It’s time to celebrate the inspirational people at RMA who have been extra EPIC 🌟   Continuing our mission to drive good growth in marketing, we take pride in our EPIC values - Enterprising, Passionate, Inclusive, and Collaborative. Among some of the exciting things our team have done recently, we’re showcasing… 🥁   🎉 Aina Fuller, for being passionate and inspiring when showing others the importance of reframing sustainability, whether it is during presentations to clients, or everyday in our office.   🎉 ⭐ Emily Roberts ⭐, for always being collaborative, open-minded, supportive, and always looking for the next opportunity.   🎉 Paola Lopez, for being collaborative when hosting our recent programatic roundtable. Not only this, but also for her excellent initiatives with our clients, always sharing new ideas.   🎉 Joanne Brenner, for being an enterprising superwoman! She’s always collaborative and ready to take on new ideas.   Here's to everyone in our talented team who continue to bring our values to life. 👏    #ResponsibleMarketing #CompanyValues #Team #Sustainability #ResponsibleAdvertising

💭 "Its an evolution not a revolution" says Phil Jackson from Haleon. In our latest episode of #ResponsibilityReframed, Phil shares their vision for a responsible future in the healthcare industry. Read our highlights from our interview below: 🧬 Haleon ground all their business decisions in their central purpose to deliver better everyday health for all, using responsible marketing as a catalyst for breaking down the social and environmental barriers that hold people back. 💥 They pay close attention to the cultural beliefs they are cultivating within the organisation, weaving people and planet-first beliefs into the every-day. 🗣️ They are open and honest with colleagues when it comes to responsible best practices, equipping them to put responsible marketing commitments into action. To find out more, watch the full video on our website here 👉 https://lnkd.in/eDvURPDH #ResponsibleMarketing #ResponsibleAdvertising #ResponsibleGrowth #BusinessGrowth #PeopleFirst

📣 Introducing the industry’s latest official Gamechanger! 📣   👑 Adele Lewis Bridgeman, co-founder of our sister agency Responsible Resourcing Agency, has been crowned as one of The Media Leader UK’s inaugural 50 Black Women Gamechangers in Media!   For Adele, being a Gamechanger isn’t just a title, it’s her mission that began when she founded RRA. In partnership with Join Our Table - A space to celebrate Black British women to celebrate Black British women, the award exemplifies both Adele’s and RRA’s commitment to shaking up the industry, using their expertise to cultivate better people-partnering services.   👏 RMA give our congratulations to ALL the phenomenal women crowned The Media Leader UK’s Gamechangers. #ResponsibleMarketing #Diversity #Inclusivity #Top50BlackWGC

The team from RMA, including Natasha Vince, Head of Business Development, Emily Roberts, Head of Digital, and Victoria Brooks, Global Strategy Director, will be attending Advertising Week Europe! We would love to chat about how we work with our clients to drive business growth whilst inspiring and protecting their customer interests 💥 See you there! #AWEurope2025 #ResponsibleMarketing #ResponsibleAdvertising #SustainableMedia #Advertising

Yesterday, RMA’s Victoria Brooks joined Traci Dunne from Transform-Renew-Sustain (TRS) Ltd. and Amy Jenkins from Channel 4 at Marketing Procurement iQ. ⭐ Their discussion delved into the commercial benefits of Inclusivity in Media Buying and how to make real world impact. Reach out to us to find out more! #ResponsibleMarketing #ResponsibleMedia #InclusiveMedia #Inclusivity

💡 In today's complex programmatic landscape, brand safety and transparency are a non-negotiable for advertisers… That’s why RMA have launched ‘The Responsible Marketer’s Guide to: Creating Great Governance Across Your Programmatic Advertising’. 🔍 Dive into this resource to equip yourself with the best practices in programmatic advertising. This guide will help you to: - minimise risks when running programmatic campaigns - align campaigns with your marketing goals - ensure brand safety and create greater transparency Click the link in comments to download your copy now! 📥 #ProgrammaticAdvertising #BrandSafety #Transparency #DigitalMarketing #ResponsibleMarketing #ResponsibleAdvertising

📥 Don’t Miss out!📥   If you are attending Marketing Procurement iQ Europe conference, don’t miss Victoria Brooks, Global Strategy Director at RMA, who will be speaking tomorrow (26th March) on the commercial benefits of Inclusivity in Media Buying.   You'll be learning more about: 🔎 how to apply an inclusive lens to media buying 🎯 the real impact of progressive media 💥 how RMA have shaped the agenda through ISBA’s Global Accessibility Alliance.   Victoria will be joining an incredible panel alongside industry leaders Traci Dunne from Transform-Renew-Sustain (TRS) Ltd. and Amy Jenkins from Channel 4. Together, they'll share their thoughts on what’s next for inclusive media buying. #InclusiveMedia #ResponsibleMarketing #InclusiveAdvertising #MarketingProcurement

🌙 We are over the moon! The Ad Accessibility Network - a joint effort by ISBA and Union des marques supported by RMA - has won a specially awarded WFA President's Award.   🏆 The programme recognises outstanding industry initiatives as part of the WFA's Global Marketer Week.   But what is the Ad Accessibility Network and why is it important? It’s estimated that 15% of the European population has a significant disability, which would affect their ability to consume audiovisual content. However, disability has not had an equal level of prominence within inclusion discussions, and progress on accessibility is limited by lack of awareness. Particularly challenging is its reliance on the whole value chain to drive progress. Progress requires a collaborative effort across the supply chain as well as markets, both achieved via the alliance.   The Network takes a systems approach, dismantling the barriers to action and proving that together we are better and stronger.   Congratulations to the other incredible winners Association of National Advertisers, @Sveriges Annonsörer, UPA - Utenti Pubblicità Associati and BVA Bond van Adverteerders. You can read more about their brilliant work in the link below. Special call out to our own Michelle Yeadon for her incredible hard and continual work with the Alliance and wider support to make advertising accessible for all. #InclusiveMarketing #ResponsibleMarketing #Accessibility #Awards #GlobalMarketersWeek

We are delighted to have contributed to ISBA’s Responsible Media Guide and proud to partner with them on so many of the areas outlined in this guide as part of our commitment to providing brands and publishers with Good Growth. #ResponsibleMedia #Sunstainablity #Inclusion #DigitalGovernance