Advertising Association

In this week’s #AdMatters...    It’s been an eventful week in the world of advertising, from the big global developments around tariffs, to Advertising Week Europe descending for three days at 180 Strand. We were excited to have the opportunity of recognising the achievements of Matt Scheckner with a Leadership Icon award, as our colleagues in the UK Advertising Export Group prepare to launch the search for this year’s recipient at Advertising Week New York in October. Huge congrats to the AWE team, led by Katie Ingram, for another successful event. Our Ad in the A is the symbolic campaign ‘The Edible Soap’, created by Saatchi & Saatchi and UK charity The Hygiene Bank to highlight hygiene poverty in the UK. And finally... A big welcome to VML, who are our newest Front Foot member!    You can read our full newsletter here 👉: https://lnkd.in/ehifM3TR  

Are you looking for tips for your Campaign UK Ad Net Zero Awards entry? Google recently hosted a breakfast where judges shared their winning insights on how to embed sustainability into your business strategy, whether you're based in the UK or internationally. Read the full article here: https://lnkd.in/eVMBk4y4

As global tariffs have been announced by the US President, we are talking to the Department for Business and Trade about how the UK best navigates this situation. Our UK Advertising Exports Group will continue to lead our industry's work to further strengthen our position on the world stage. ▶️ Read our full comment here: https://lnkd.in/ejRG3gHK UK Advertising Aisling Conlon 🔜 SXSW

Coming up next month, LEAD North is hosting a panel which will explore the role of media owners in supporting SMEs on their growth journeys. Join industry leaders, Joe Hills from JC Decaux, Sheena Amin from ITV AdVentures, Damon Reeve from Ozone, Rachel M. from DMG Ventures and Gamal Fahnbulleh, Broadcaster and Journalist at LEAD North on 14 May. Tickets are selling fast - book yours here: https://lnkd.in/e2N5NpF7

❓ What does it take to build a trusted relationship between creators and brands? Find out at LEAD North on 14 May where TikTok sensation, Draco Malfoy doppelgänger and Yorkshire’s musical theatre muse Em Wallbank will be sharing her insights with the AA's Matt Bourn. It won't be one to miss! Check out the full agenda and book your tickets here ➡️ https://lnkd.in/e6ibgWJk Advertising Association Emma Denley

We are excited to announce VML as a new member of our Front Foot Network! 🎉   💪Front Foot builds evidence, drives engagement and advocates advertising’s contribution to the economy, to society and to people.   🤝Members of the Front Foot network receive a range of exclusive benefits, such as early access to research, invitations to exclusive events and access to our Policy & Government Affairs briefings and regulatory advice. Find out how to join the Front Foot Network here 👉: https://lnkd.in/dQJ8grQB

It has been a brilliant start to Advertising Week Europe, where we heard from its founder & chairman Matt Scheckner and our CEO Stephen Woodford about the importance of UK creativity on the world stage.

With Advertising Week Europe opening its doors tomorrow, it’s important to recognise Europe’s significant role in UK advertising exports. The Advertising Association’s 2023 Export Report, produced by Credos - Advertising's think tank, and the UK Advertising Exports Group (UKAEG), reveals that the European market accounted for 64% of total UK advertising exports, reaching £9.6 billion. Thanks to the world-leading quality and creativity of the UK advertising industry, the UK continues to punch above its weight on the global stage. #UKAEG #UKAdvertising #Advertising #Creativity #Innovation #Marketing #Leadership #Business #Partnership #AWEurope25 #Exports

The Campaign UK Ad Net Zero Awards have returned for 2025! Including categories for Specific Sectors, Innovation, Best Practice and a sought-after Grand Prix, these awards give you the opportunity to showcase your best initiatives which are driving the sustainable advertising space. The awards are open to all parts of our industry globally – including advertisers, agencies, media owners and tech companies. Submit your early bird entries here: https://lnkd.in/eEf_CbzC Google Ad Net Zero IPA (Institute of Practitioners in Advertising) ISBA We Are AdGreen 

Did you know that being more sustainable has the power to engage new customers and attract the best talent? 📈🌎 One year on from the release of ‘Sustainable Advertising’, co-authors Matt Bourn and Sebastian Munden share 10 stats on the business case for sustainable advertising in an op-ed for Media Leader. You can read the full article here 👉: https://lnkd.in/euMUTRQH Adwanted UK Kogan Page Publishing Ad Net Zero