We're delighted to be featured in Thomas Kurian’s keynote at #GoogleCloudNext. Our partnership with Google and Google Cloud is revolutionising AI-powered marketing solutions. WPP Open, powered by cutting-edge applications including Google Cloud and models such as Gemini, Imagen, and Veo are enhancing team collaboration and campaign creation globally. Applications such as Canvas, shown in the video below, are helping teams rapidly move from idea to concept leveraging Google’s Generative AI suite. 👇 Stay tuned for more insights from our #GoogleCloudNext sessions, covering topics like agentic design, platform migration and creative production: 🔹 Business value in the agentic era with Perry Nightingale → https://lnkd.in/evq-sd9D 🔹 Video generation with Veo 2 and Perry Nightingale → https://lnkd.in/eSjwTfHD 🔹 Designing AI agents with David Bartram - Shaw → https://lnkd.in/e9KfmGwg 🔹Data platform migrations with Samantha Clacher-Chopra → https://lnkd.in/eiegN8eh
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Dipendenti presso WPP
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Amelia Torode
WPP Open X: Chief Strategy Lead, Europe for The Coca-Cola Company // Chair, Tulse Hill Junior FC, London’s oldest youth football club.
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Glenn Watts
Chief Information Officer | CIO | CTO | IT Director | IT Business Partner | Strategic Business Partner | Executive Leadership | Information…
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Diogo Vidinhas
20+ years of experience in Audit, Risk & Controls, Change Assurance and Business Transformation in large and complex organisations
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Renato de Paula
Global Marketing & Media Executive | Data-Driven Growth | CPG, Luxury, Tech & TelCo | P&L Leadership
Aggiornamenti
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Congratulations to WPP's Daniel Hulme and Group SJR's Selena Cameron for being honoured in AI Trailblazers and ADWEEK's inaugural AI Trailblazers Power 100 List. This list celebrates the advertising leaders pioneering AI innovation within the industry. 👏
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How is AI transforming the way humans imagine, create and consume? From enabling designers to push creative boundaries to empowering directors to achieve what was once impossible, AI is proving to be a powerful tool – when paired with human ingenuity. Hear from Hogarth's Priti Mhatre, ManvsMachine's Carlos Cortés and Mike Sharpe, VML's Josh Loebner, PhD and WPP's Kat Sullivan on how AI is reshaping production – and why humans will always remain at the heart of the creative process. Swipe through the carousel to explore their insights, and discover more in the link in comments below 👇 #WPPOpen #ProducingTheFuture #AI #Creativity #ContentCreation #Innovation
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WPP ha diffuso questo post
Announcing Jeff Geheb as CEO of VML Enterprise Solutions. Leading our $1.5B technology and transformation division, Jeff will continue advancing our work across technology transformation, commerce, customer experience, and consulting—leveraging the strength of WPP Open's AI-driven operating system. Looking forward to supporting our clients' continued success. Learn more via ADWEEK: https://lnkd.in/gdFVGvHE #VMLEnterpriseSolutions #VML
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ICYMI: WPP claimed the WARC 2025 triple crown, topping the #Effective100 list following wins in the #Creative100 and #Media100 👑 👑 👑 Proud of all our agencies and teams honoured 💫
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We’re excited to announce that InfoSum, the world’s leading data collaboration platform, is now part of GroupM! InfoSum’s patented cross-cloud technology enables secure collaboration across vast, diverse data sets—helping brands unlock actionable intelligence without ever exposing or moving sensitive information. As part of GroupM, InfoSum will accelerate innovation across WPP Open, ensuring brands can harness the power of data and AI to create smarter campaigns, stronger consumer relationships, and better business outcomes for clients This isn’t just an acquisition—it’s a bold step into the future of smarter, safer, and more effective marketing solutions and intelligence.
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WPP acquires InfoSum the world’s leading data collaboration platform: https://bit.ly/42gKPYr InfoSum’s patented cross-cloud technology enables secure collaboration across vast, diverse data sets – helping brands unlock actionable intelligence without ever exposing or moving sensitive information. As part of GroupM InfoSum will accelerate innovation across WPP Open, ensuring brands can harness the power of data and AI to create smarter campaigns, stronger consumer relationships, and better business outcomes for clients.
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WPP Team Mazda, Mazda North American Operations and Boardwalk Pictures present First to the Finish, a six-part docuseries from the producers of Welcome to Wrexham and Cheer. Follow two inspiring women racers, Heather Hadley and Sally Mott, along with team owner Shea Holbrook, as they chase victory. More than just racing, this is a story of resilience, determination and the spirit of Mazda’s Move and Be Moved philosophy. Stream First to the Finish now on Prime Video & Amazon MGM Studios 👉 https://lnkd.in/eKUaytyx
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Paws, claws and billboards 🐈 This larger-than-life OOH campaign sees 3D fibreglass felines scaling drainpipes, stalking rooftops and hanging off billboards – all in pursuit of Mars Petcare DREAMIES™. ✨ Media powered by EssenceMediacom UK and GroupM’s OOH team. Find out more 👉 https://ow.ly/ynSW50VsWaE
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WPP is counting down to Google Cloud Next 25. Our leaders will be exploring the future of marketing, covering topics like agentic AI, video generation, AI agent design and data platform migrations. Sessions include: 🔹 Delivering business value in the new agentic era – Perry Nightingale, SVP Creative AI, WPP → https://lnkd.in/evq-sd9D 🔹 Harnessing the power of video generation with Veo 2 – Perry Nightingale, SVP Creative AI, WPP → https://lnkd.in/eSjwTfHD 🔹 Control vs autonomy: trade-offs in designing AI agents – David Bartram - Shaw, Director, Agentic Labs, VML → https://lnkd.in/e9KfmGwg 🔹 Data platform migrations: perspectives from industry insiders – Samantha Clacher-Chopra, SVP Product Leader, choreograph → https://lnkd.in/eiegN8eh Attending Next? Add our sessions to your agenda: https://lnkd.in/eHYin7KP Not attending? Stay tuned here – we’ll be sharing top takeaways. #GoogleNext25 #AI #Cloud #Marketing #WPP
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