Purple

Following the recent appointments of Sandra Brewer MLA GAICD as Shadow Treasurer and former leader Libby Mettam as Deputy Leader, new Liberal and Opposition Leader Basil Zempilas has today unveiled his shadow cabinet.   Stay tuned — Purple's analysis is on the way. We'll break down what this reshuffle means for engagement, strategy, and the road ahead. #WAPolitics #Leadership #Strategy #PoliticalEngagement #PurpleInsights

Ruth Callaghan, Purple's Chief Innovation Officer and one of Australia's leading AI experts recently presented to the marketing and communications team at Foodbank WA and demonstrated the impact and use cases of generative AI in the charity sector. In today's rapidly evolving AI landscape, Ruth's sessions can help your organisation: 📈 Scale content creation 💡 Accelerate ideation 🖼️ Create messaging and project frameworks 📊 Analyse data and summarise long documents 🔒 Establish AI governance for your business Find out more about Ruth's expertise: https://lnkd.in/gQZQycbD

📣 We're hiring! As an Account Manger you will play a key role in developing strategic communications plans, government relations strategies and stakeholder engagement solutions – working closely with clients and the Purple team to navigate complex challenges, build profiles, manage reputations and deliver great outcomes through media relations, campaign development and content creation. This flexible role offers the opportunity to make a meaningful impact while working on diverse projects that inspire and connect. Find out more: https://lnkd.in/g6pJkvHT

We have been privileged to work with WA Primary Health Alliance - WAPHA almost since its inception. Purple's Ruth Callaghan had the chance to sit down with Learne Durrington as she prepares for her next chapter.

We're incredibly proud of David Corney and Lainey Smith for their participation in the Hawaiian Ride for Youth. David, a veteran of 16 years (six as a rider, 10 in support) and first-time participant Lainey braved record-breaking heat last week. Lainey clocked over 6,000km in training and together with 150 riders, they cycled 700km from Albany to Perth, raising awareness and crucial funds for Youth Focus , a not-for-profit organisation that delivers mental health services across WA to young people at-risk. The ride included impactful school visits, sharing stories and connecting with students. As Lainey said, "Suicide is the leading cause of death for young people in WA - it's also something we can do a lot more to prevent." The $2 million raised will make a real difference.

With expertise in corporate, consumer and health communications, Elli Swanson knows how to reach an audience, and she knows what to say. Experienced in high-pressure media relations, strategic storytelling and a knack for integrating digital and traditional PR – she is skilled at connecting with others in an impactful way. Find out more about Elli here: https://lnkd.in/gmHDKwYD

This week, the stage was officially set. With Jim Chalmers delivering the Federal Budget, Peter Dutton offering his budget reply, and Prime Minister Anthony Albanese officially calling the election for May 3, we now enter a five-week sprint to the polls. If there’s one thing both sides have made crystal clear, it's this: 2025 will be a cost-of-living election. Read more: https://lnkd.in/gXAFYmUA

The 2025-2026 Federal Budget was brought on in its full form thanks to ex-Tropical Cyclone Alfred being in the direct path of any ambition Prime Minister Anthony Albanese may have had to hold this year’s Federal Election prior to the Easter break, and with it comes a mixed bag of rainbows and storm clouds. Read more: https://lnkd.in/gq5vitf8

High-profile media personality and former Lord Mayor of Perth Basil Zempilas has officially been named WA Liberal Leader, with his predecessor Libby Mettam stepping into the role of Deputy. The move is expected to clear the way for the former Lord Mayor to become Leader of the Opposition, with Shadow Ministry portfolios expected to be announced later today. Keep an eye out for our Purple insight article with full analysis of the Shadow Ministry when it is announced.

Today's broad-brush reshuffle of the Cabinet that will lead the Labor Government's third term in Western Australia has seen Premier Roger Cook reshape key portfolios, in a move that demonstrates significant insight into the policy areas that will likely shape the future of the State’s economic success. Read more: https://lnkd.in/gcrfsV3S