How is AI transforming the way humans imagine, create and consume? From enabling designers to push creative boundaries to empowering directors to achieve what was once impossible, AI is proving to be a powerful tool – when paired with human ingenuity. Hear from Hogarth's Priti Mhatre, ManvsMachine's Carlos Cortés and Mike Sharpe, VML's Josh Loebner, PhD and WPP's Kat Sullivan on how AI is reshaping production – and why humans will always remain at the heart of the creative process. Swipe through the carousel to explore their insights, and discover more in the link in comments below 👇 #WPPOpen #ProducingTheFuture #AI #Creativity #ContentCreation #Innovation
An interesting topic, we're definitely seeing an AI revolution here for broadcast sector!