GroupM

We’re excited to announce that InfoSum, the world’s leading data collaboration platform, is now part of GroupM! InfoSum’s patented cross-cloud technology enables secure collaboration across vast, diverse data sets—helping brands unlock actionable intelligence without ever exposing or moving sensitive information. As part of GroupM, InfoSum will accelerate innovation across WPP Open, ensuring brands can harness the power of data and AI to create smarter campaigns, stronger consumer relationships, and better business outcomes for clients This isn’t just an acquisition—it’s a bold step into the future of smarter, safer, and more effective marketing solutions and intelligence.

Spotify amps up programmatic 🎧, Reddit simplifies ads for SMBs, YouTube gives Shorts a creative boost, and WhatsApp rolls out promo DMs. Catch all the latest updates in this week's Weekly Prompt. ⬇️

Kaleidoscope: A Leadership Journey Like No Other! 🎉 It's a wrap on our inaugural three-year flagship leadership development programme, Kaleidoscope! Over the last few weeks we have celebrated the incredible achievements of our first cohort – 60 exceptional leaders from across GroupM and our agencies who embarked on a truly unforgettable journey. Kaleidoscope wasn't just another leadership program; it was an experience like no other. Over the past three years, participants: ✅ Received over 1500 hours of personalized coaching. ✅ Explored the world through regional immersions in Austin, Singapore, and Copenhagen. ✅ Journeyed to Mars (with a little help of VR) 🚀 ✅ Celebrated their accomplishments at finale events in New York, London, and Hong Kong. And that's not all. From rowing and tram-riding to dragon boat racing, treasure hunting, cooking, cold water dunking, and even armadillo racing, Kaleidoscope was designed to create memorable moments that fostered connection, inspiration, and growth - developing leaders in an innovative way with the skills and capabilities to lead themselves, their teams, and our clients into the future. A huge congratulations to Kaleidoscope Cohort 1! On to Cohort 2... the future of leadership starts here ➡️

Today is a milestone moment—for GroupM, WPP, and for me personally. I’m thrilled to announce the acquisition of InfoSum. InfoSum’s groundbreaking technology enables secure, privacy-first data collaboration, allowing brands to connect their first-party data with trillions of signals from media platforms, retailers, and partners—all without ever exposing or moving sensitive information. This approach ensures trust and control stay where they belong: with our clients. For marketers, this means better insights, smarter decisions, and more impactful campaigns—delivered faster and at scale across owned, earned, shared, and paid media. It’s proof that privacy and performance aren’t just compatible—they’re essential for modern marketing success. On a personal note, this is a full-circle moment for me, and I couldn’t be more excited about what’s ahead for our clients, partners, and teams. 🚀 https://lnkd.in/eFZU4bSG

Eid Al-Fitr Mubarak to all our friends and colleagues celebrating around the world

Mars' Twix has launched its new global brand position, "Two is more than one," celebrating the iconic two-bar design and doubling the joy of indulgence! 🍫 EssenceMediacom doubled down on the media side with a Twosday activation this week including: ✅ Double billboards: Side-by-side OOH spots creating high-impact visibility. ✅ Print spreads: Striking double-page ads that captured attention. ✅ Audio innovation: Back-to-back 15” ads on radio and Spotify, doubling engagement. ✅Additional amplification across social and TV This seamless collaboration turned “Twoness” into a bold, multi-channel movement! Congratulations to our incredible team and our partners at Mars, adam&eveDDB, and Ketchum for this bringing this sweet campaign to life!

Recently, GroupM Hong Kong welcomed the China Advertising Association and IAB China for a co-hosted conference titled “Exchange Conference on Brand Globalization and Hong Kong's Strategic Role in the Dual Circulation Framework.” As a part of IAB China's Hong Kong delegation series, the conference covered critical aspects of global expansion, from tax compliance to marketing trends, fostering valuable partnerships for future collaboration between industry leaders from HKTDC, Google, LinkedIn, Xiaohongshu, and PwC. Milton Liao, GroupM Client President of South China & Head of GroupM GBA and Outbound Business, presented GroupM's experience in supporting Chinese brands' international growth, highlighting Greater Bay Area advantages. As a proud member of IAB China, GroupM is passionately committed to empowering Chinese brands as they navigate the global market landscape. #GroupMChina

GroupM shines in WARC’s Effective 100 rankings! As part of WPP’s triple crown win, GroupM agencies lead the charge in media effectiveness for 2025. 👑 Wavemaker Mumbai crowned #1 media agency globally ⭐️ Mindshare US secures #3, EssenceMediacom US ranks #8, and Mindshare Netherlands lands at #10 — four GroupM agencies in the top 10! ⭐️Campaign excellence: Three of the top six global campaigns powered by GroupM teams From strategy to execution, GroupM is delivering measurable impact that drives client success worldwide. Excellence isn’t just a goal—it’s the standard.

For the 8th year in a row, WPP and GroupM have topped the WARC Media 100 List! 🎉 Our clients and agencies are dominating the rankings, with nearly half of the top 10 campaigns belonging to our incredible partners, like eBay, L'Oréal, Unilever, and Dove. ⭐️Mindshare takes the crown as the #1 network in the WARC Media 100. ⭐️EssenceMediacom secures the #2 spot globally, with EssenceMediacom New York ranked #3 agency. ⭐️Mindshare New York shines at #2 agency worldwide. ⭐️Wavemaker holds strong at #8 network Thanks to our talented teams and clients for continuously raising the bar and shaping the future of media together.

From tariffs to AI, GroupM’s latest podcast episode breaks down the week’s biggest trends across industries: https://loom.ly/GasWAzo 💰Economic Shifts: Potential U.S. tariffs on European alcohol imports could reshape pricing and consumer behavior, with alcohol advertisers spending $19.3B globally in FY24. 🎧 Audio Industry Trends: Streaming platforms like Spotify (+20% YoY) thrive, while regional players face challenges—hyper-local strategies may be key for growth. 📂 Creator Economy Evolution: Creators like MrBeast are hosting upfront-style events, signaling a shift toward deeper partnerships with brands. 🕹️AI and Gaming Innovation: Platforms like Roblox are using AI to revolutionize game creation and influence industries like retail and manufacturing.