Expect this to speed up the adoption of hydrogen in the mobility market. Really proud to be a part of it!
Cariboo Clean Fuels is excited to announce the launch of the H2 Fuel Forward (H2FF) program - an industry-led, purpose-built solution to accelerate hydrogen adoption where it matters most: on the road and in the hands of end users. H2FF is a targeted, demand-side incentive model designed to de-risk early hydrogen adoption by reimbursing fleet operators for the cost difference between hydrogen and diesel fuel. It’s simple, scalable, and focused on measurable results. By covering the cost gap, the program enables commercial fleets to make the switch without waiting for long-term fuel cost parity. This drives real demand, which triggers private investment in infrastructure and supply. The program supports producers, distributors, and vehicle manufacturers while delivering immediate emissions reductions from heavy-duty transportation—one of the hardest sectors to decarbonize. Developed with direct input from municipalities, fuel suppliers, fleet operators, and infrastructure developers, the H2FF provides the market signal needed to drive millions of investments into vehicles, fueling stations, and supply chains. The private sector is aligned, engaged, and ready to lead. H2FF offers government and the market a low-risk, high-impact opportunity to support a growing clean fuels market without picking winners or building infrastructure. With strong interest from industry and a clear path to results, this is the kind of partnership Alberta needs to stay competitive and lead the next wave of energy innovation. Learn more about the proposed program at https://h2fuelforward.ca