Publicis Groupe ANZ

Mars United℠ Commerce ANZ has released the fourth edition of their ANZ Retail Media Report Card, benchmarking the evolving capabilities of retail media networks in Australia and New Zealand. Covering over 80 capabilities, it provides brands and agencies with an independent overview of targeting, innovation, measurement and media opportunities.   “The speed of technological advancement in retail media is transforming how brands engage shoppers. This edition underscores the significant strides in data-driven targeting, automated solutions, and cross-channel integrations." -Kelly Wearmouth, Managing Director ANZ, Mars United℠ Commerce ANZ   The ANZ Retail Media Report Card has become a crucial tool for brands navigating the rapidly developing retail media landscape. By providing clear, actionable insights into network capabilities and industry trends, it enables brands to optimise strategic planning and investment decisions across the region.    Download the report: https://lnkd.in/gFceecwk

The countdown to #Mumbrella360 is on! Join our speakers from across Publicis Groupe ANZ together with our valued clients Miele Australia and TAL Australia as they take to the stage at one of Australia’s biggest media and marketing conferences. Here’s a sneak peak of what’s in store: ⚡Data Time Travel: How Miele Used Dusty Data to Build Digital Gold – Featuring Starcom Australia Melbourne Head of Digital, Robert Millett, and Miele ANZ Marketing Director, Lisa Saunders. Premium brands face a unique challenge in today's digital landscape: how to scale e-commerce without diluting brand value. This session reveals how to master this delicate balance, using a recent transformation that became a global standard. ⚡The Forgotten Client-Agency Stakeholder: Connecting with CFOs and Procurement Leads - Featuring Publicis Groupe ANZ Chief Media Officer, Imogen Hewitt; Spark Foundry Australia Chief Strategy Officer, Caroline Hugall; TAL General Manager of Brand & Communications, Antony Wilson; and TAL General Manager of Enterprise Services, Shiva Storer. This session will be shining a light on the often-overlooked dynamics between agencies and finance stakeholders. By leveraging insights from exclusive research and real-world experiences, we’ll challenge preconceptions, share strategies, and open up the dialogue to foster more productive relationships. ⚡MASTERCLASS: How to Win Brand Fame and Drive Sales with ‘Active Reach’ - Featuring Publicis Groupe ANZ Chief Data Officer, Maurice Riley, and Spark Foundry Australia Chief Planning & Connections Officer, Sophie Langton. ‘Active reach’ is the new media effectiveness standard—one that optimises for attention, frequency, and memory encoding to drive both brand recall and sales outcomes. In this masterclass, Publicis Groupe will unveil aggregated insights from 8 major brands leveraging ‘active reach’ strategies. Using exclusive data, we’ll show marketers how to engineer and measure sustained audience engagement across the full funnel. Grab your tickets today at the Mumbrella360 website:  https://lnkd.in/d6Ee8N5

We're so pleased to see five wins across Publicis Groupe ANZ at ADFEST (Official) last week, and an incredible 35 trophies for Publicis Groupe Asia Pacific!   Congrats to all our teams and clients for this wonderful recognition of your hard work and commitment to creativity.   Gold Lotus for Saatchi & Saatchi Australia and Toyota - In a Pickle Silver Lotus for Saatchi & Saatchi NZ and Pepperstone - Don't Be Fine With It Silver Lotus for Leo Burnett Australia and Superloop - Ads at Record Speeds Silver & Bronze Lotus for Leo Burnett Australia and Johnnie Walker - Debutante Ball   https://lnkd.in/gZQ9mmke

What a way to end the week!   Congrats to all the team at Herd MSL for taking home the Best B2C Campaign at Mumbrella's CommsCon Awards last night for Airbnb 'Tiny Towns' - an important campaign that has helped drive social and economic benefits for some of Australia's small but mighty towns.   Also, celebrations are in order for Saatchi & Saatchi NZ, after taking home a staggering 14 awards at The Commercial Communications Council's AXIS Awards for their work with Toyota, PepperStone, Lexus, Chorus, Westpac and The Coastal Trail.   A huge well done to all our teams and wonderful clients on their achievements.   #ProudToBePublicis

Back for its third year, SXSW Sydney is now open for public voting, and we'd love your support for our sessions across the Groupe. Leo Burnett Australia are putting forward two sessions. 'Travel as Therapy: How New Experiences Rewire Your Brain' featuring Chief Strategy Officer Catherine King, Destination New South Wales GM of Consumer Marketing Kathryn Illy and special guests. Vote here: https://lnkd.in/eGybbatb The second, 'Secrets From Storytime: What Kids’ Stories Tell us About Ideas That Stick in Culture' is a short talk with newly appointed ECD and best-selling children's author Hilary Badger. Vote here: https://lnkd.in/etzGSkwZ Saatchi & Saatchi Australia's session 'From Legacy to Modern Mutual - How NRMA Reinvented for the Digital Age' will see Managing Director Toby Aldred, Chief Creative Officer Avish Gordhan, The NRMA Chief Membership Officer Victoria Doidge GAICD and Publicis Sapient Senior Director Georgia Lee take to the stage. Vote here: https://lnkd.in/giaevjan Public voting is open till 11th April, so get in quick!

It's great to see nine shortlists for Spikes Asia across the Groupe, as well as an additional seven credits on shortlisted work. Congratulations to all the teams, and good luck for the final stage in April!   Leo Burnett Australia and Zenith Media Australia for Superloop 'Ads at Record Speeds' Leo Burnett Australia and Herd MSL for Johnnie Walker 'The Debutante Ball' MBM New Zealand credited for Vogel's 'Certified Toasters' x5 Publicis Worldwide Australia for Queensland Government 'Unplyabl Controller' Saatchi & Saatchi Australia & Spark Foundry Australia for Toyota 'In a Pickle' Saatchi & Saatchi NZ and Spark Foundry NZ for Toyota '3.5 Tonne Headline' x4 Saatchi & Saatchi NZ for Chorus 'The Not Fine Print' Zenith Media Australia credited for Aldi 'Go Big on The Little Things' x2 #SpikesAsia

This week, we were proud to launch MOSAIC, our employee action group dedicated to encouraging cultural diversity, as part of Harmony Week. We believe that cultural diversity is pivotal to our success, and not only does it enhance innovation and collaboration, but it is essential to our focus on creating an inclusive workplace. Our panellists and committee members, Joshua Lee, National Head of Digital and Data at Zenith Media Australia; Amritha Rajavelu, Post Production Producer at Prodigious Australia; Madel Guevarra, People Operations Director at Publicis Groupe ANZ and Hayan C., Digital Activation Director at Spark Foundry Australia, shared personal stories from their cultural backgrounds, explored the impact of cultural diversity on the workplace and introduced MOSAIC and the exciting plans for 2025. #HarmonyWeek #ProudToBePublicis

Last week, Zenith Media Australia CEO Jason Tonelli GAICD and Chief Investment Officer Elizabeth Baker took to the stage for a stellar panel at The Future Media Forum in Sydney to explore the future of video advertising. The discussion highlighted the importance of standout creativity in forming lasting connections with viewers, delved into the tension between efficiency and effectiveness, and drew on insightful case studies. Find out more about the panel: https://lnkd.in/gcEiMvQk

Congratulations to our media agencies, Zenith Australia, Spark Foundry New Zealand and Atomic 212, on being shortlisted alongside our valued clients for the 2025 Festival of Media APAC awards.   Zenith Media Australia: -The ROI Award for ‘Insuring Future Growth’ with RACQ -Best Use of Data for ‘Fresh Data to Ease the Season’ with ALDI Stores Australia -Best Integrated Campaign for ‘ALDICore’ with ALDI Stores Australia -Best Use of Sport for ‘Media at World Record Speed’ with Superloop   Spark Foundry NZ: -Best Partnership for ‘Look Up’ with Samsung New Zealand -Best Use of Mobile for ‘Look Up’ with Samsung New Zealand -Best Use of Technology for ‘Look Up’ with Samsung New Zealand   Atomic 212º: -The ROI Award for ‘Healthy Returns’ with Bupa   The awards recognise the best media work from the Asia-Pacific region, with winners to be announced at a ceremony on 1 May. Good luck to all our shortlisted agencies and clients! #FestivalOfMedia #FOMA25

It was a pleasure to host Ad Net Zero Australia's event, 'Ads for Action: How the power of advertising can mobilise action on sustainability', yesterday at our Sydney office as part of Sydney Climate Action Week. Summed up perfectly below! Thank you to all the excellent speakers for a morning of inspiration. #ClimateActionWeekSydney