OMD Australia

Congratulations to Amelia Tracey (Finance Account Director) on 10 incredible years!   From her early days at Hearts & Science to working with Apple and McDonald's’s at OMD, Amelia has embraced the past decade with expertise, curiosity, and a fantastic sense of humour.   "Since joining the Omnicom family, my career has felt like three distinct chapters: the first being my introduction to agency life at Hearts and Science, the second spent with the wonderful Media Finance crew and the third working on the Apple and McDonald’s teams. It’s certainly been a journey, filled with warm and clever characters, occasional challenges, a lot of laughs, and endless learning. Ten years has flown! I look forward to all the years and memories that are yet to come." We do too, Amelia!

Google Ads Academy's first session for 2025 focused on the future of performance marketing. Our National Head of Performance, Nicholas Chin, was the perfect guest to join Tamara McCann (Head of Lead Gen, Google) for a fireside chat to discuss the evolving landscape of performance marketing, the role of AI in 2025, and why financial accountability in marketing has never been more critical. Key insights included:   💡 Marketers need to be more financially responsible than ever. With budgets tightening, every dollar must drive measurable impact. 💡 AI is essential, but balance is key. Proper setup and strategic use of AI can help brands optimise time, enhance results, and maintain the right level of control. Nick shared how to supercharge performance marketing with the latest AI-powered product innovations and best practices. The one-hour training session is a fantastic opportunity to gain actionable takeaways, you can experience it here https://lnkd.in/dznsnjAU!

Congratulations to Alex Mencinsky (Senior Account Manager), Meaghan Lowth (Performance Manager), Sophie Wood (Senior Account Manager), and Vrinda Patney (Media Implementation Account Manager) who have all been selected for this year's Yahoo Academy program. We are so proud of you!   With participants from across Australia and Singapore, this highly competitive program is designed to equip emerging media leaders with the skills to navigate an ever-evolving digital landscape.   We wish our OMDers well for this fantastic experience!   #WeCreateWhatsNext #YahooAcademy2025

Congratulations to Taylor Svarc (National Head of Transformation) on being selected for The Marketing Academy’s Class of 2025! After a comprehensive selective process, Taylor now joins a team of 30 for a transformational development program that is renowned for creating exceptional leaders.   We are so proud, Taylor, and can't wait to see what's next! 🚀

🌐 OMD showcases what’s next for advertising at the 2025 #FutureMediaForum 🌐   Yesterday, the Future Media Forum took over Sydney’s Randwick Racecourse and OMD was front and centre in three dynamic sessions:   🚀 Sian Whitnall (Co-CEO) took part in a head-to-head debate on the future of media in-housing, discussing with fellow industry leaders how the rapid pace of technology is changing the role of agencies.   🚀 Marelle Salib (Chief Media Partnerships Officer) joined Google’s Christopher Eden and Suncorp’s Greg Kearney to explore the transformative power of Connected TV. Backed by new, exclusive research, together they uncovered the best ways to navigate data driven strategies, balance digital precision with big screen impact, and leverage AI for optimal results.   🚀 Taylor Svarc (National Head of Transformation) presented her strategic vision on leveraging customer data to activate full advertising capability. She shared how organisations can overcome the challenges of integrating customer data to create a unified media strategy by leveraging both operational and marketing data for real-time optimisation. Future ready! 🔮   #CulturalRelevance #TransformingTomorrow #WeCreateWhatsNext

🏅 We are so happy to be recognised with three shortlists in this year’s Festival of Media APAC Awards! 🏅     🤖 Telstra Free Calls to Santa: Best Use of Technology 🎅 Telstra Free Calls to Santa: Best Campaign for a Holiday or Celebration 🐉 McDonald's’s and OMD Diverse | Year of the Dragon - From 'Golden Arches' to 'Cultural Bridges': Best Campaign for a Holiday or Celebration   Huge congratulations to our amazing OMDers, clients and partners, creating what’s next with this amazing work!   #WeCreateWhatsNext #FOMAAPAC   Laura Nice, Sian Whitnall, Alison Costello, Amanda Watts, Brian Cronk, Kenny Stewart, Marelle Salib, Renée Ashby, Scott Henry

Join us in celebrating our outstanding OMDers who have been named Employee of the Month. They have all taken on February with remarkable dedication, consistently delivering top-notch work, creating stronger and smarter solutions for their teams and clients. Well done everyone! #OneOMD   Michelle Geange, Niesha Happell, Pacifique Niyitunga, Riley O'Grady, Tabinda K., Yvette Crimmins 

🔊 Over the past few weeks, Thaddeus King (National Head of Planning) and Mette Breith(National Head of Marketing Intelligence) have had the fantastic opportunity to present the third iteration of OMD’s market leading Audio Research Study at this year’s IAB Australia Audio Summits in Melbourne and Sydney🎙️✨ As the largest independent audio study in Australia, developed alongside seven of our valued media partners, this research underscores the power of talent and storytelling in capturing attention, building audience connections, and driving effectiveness for our clients. A huge thank you to Thad, Mette, and our partners at Spotify, Nine, ARN, Acast, SCA , NOVA Entertainment and atn for leading this important work as #WeCreateWhatsNext   #CulturalRelevance #BuildTogether

In the lead up to International Women’s Day tomorrow, OMD has hosted a series of sessions throughout the week focused on equality, empowerment and a future where no one is left behind. A highlight from the week was a session focused on health and wellbeing, hosted by our Co-CEO Laura Nice with guest speaker Dr Sneha Wadhwani. Dr Sneha discussed the neurological and hormonal building blocks of all humans and the importance of understanding women's health. Let us all march forward this IWD #UnitetoUplift

McDonald's is setting the standard for authentic multicultural marketing, ensuring diversity isn’t just a media plan checkbox but an integral part of its DNA. B&T recently held an Inclusivity with Impact panel, where OMD client Amanda Nakad (Marketing Director, McDonald’s), highlighted how the brand continues to scale its investment in this space, connecting meaningfully with diverse communities through culturally relevant and meaningful campaigns. OMG Diverse is proud to support McDonald’s in this journey, helping to shape a media strategy that reflects the true diversity of Australia. Check out B&T's coverage of this important panel here http://bit.ly/4koJ3g7 #CulturalRelevance #UnitetoUplift