OMD Australia’s Post

🌐 OMD showcases what’s next for advertising at the 2025 #FutureMediaForum 🌐   Yesterday, the Future Media Forum took over Sydney’s Randwick Racecourse and OMD was front and centre in three dynamic sessions:   🚀 Sian Whitnall (Co-CEO) took part in a head-to-head debate on the future of media in-housing, discussing with fellow industry leaders how the rapid pace of technology is changing the role of agencies.   🚀 Marelle Salib (Chief Media Partnerships Officer) joined Google’s Christopher Eden and Suncorp’s Greg Kearney to explore the transformative power of Connected TV. Backed by new, exclusive research, together they uncovered the best ways to navigate data driven strategies, balance digital precision with big screen impact, and leverage AI for optimal results.   🚀 Taylor Svarc (National Head of Transformation) presented her strategic vision on leveraging customer data to activate full advertising capability. She shared how organisations can overcome the challenges of integrating customer data to create a unified media strategy by leveraging both operational and marketing data for real-time optimisation. Future ready! 🔮   #CulturalRelevance #TransformingTomorrow #WeCreateWhatsNext