OMD Australia

Marelle Salib, recently appointed Chief Media Partnerships Officer at Omnicom Media Group, ANZ , joins Suncorp Group’s Greg Kearney and Foxtel Media’s Mark Frain on this Mi3Australia Audio Edition episode unpacking shifting audience behaviours, the evolving role of sport sponsorships, and why smarter measurement matters more than ever.   Marelle shares how OMD has been running Kantar and client market mix models in parallel, revealing valuable insights into media effectiveness, especially when audience data is inconsistent. With a focus on transparency, business outcomes, and smarter investment decisions, this conversation highlights the importance of evolving our tools to match today’s media landscape. Tune in here: https://lnkd.in/d3zAR3mT

We’re proud to share that OMD Australia has been shortlisted in three categories at the 2025 Mumbrella Awards!   🏆Macca’s Squid Game Meal, Dare to Play? with Akcelo, Netflix and Mango – Media Campaign of the Year – Best Use of Experiential Marketing   📊 The McSmart Meal Campaign with The Trade Desk – Data-Driven Marketing   Each nomination reflects the strength of our client partnerships, creative collaboration, and our ongoing ambition to deliver work that creates real impact. A huge thank you to our incredible clients, agency partners, and teams who brought these campaigns to life.   Congratulations to all finalists, we’re in excellent company.   #CreativeMedia #CulturalRelevance #CommercialImpact #BuildTogether #WeCreateWhatsNext  

Our latest research shows audio listenership has grown 31% year on year, yet 75% of audio advertising is still focused solely on lower funnel tactics. Led by Thad King (National Head of Planning) and Mette Breith (Head of Marketing Intelligence), the study highlights a clear opportunity to unlock more value from audio by using it across the full funnel. That means building brand equity, creating emotional connections, and driving long-term impact. As broadcast radio, streaming and podcasts continue to evolve, we believe it's time to evolve how we plan for audio too. Read more about our findings and what they mean for marketers on B&T here: https://lnkd.in/gaYWKBJc...  

Congratulations to Meaghan Lowth (Performance Manager) for taking out the top spot at the 2025 Yahoo Academy Pitch Off, alongside her team ‘Hoo Ya’!   Meaghan was one of 30 emerging leaders selected across Australia and Singapore for this year's cohort, where delegates had just two hours to develop a fundraising solution for youth charity Musicians Making A Difference (MMAD).   The winning idea, MMAD About Silence, tackled youth mental health in a powerful and unexpected way, using busking, silent disco activations, and sport partnerships to bring awareness to the unseen struggles of young people. The campaign sparked curiosity with the hashtag #WhyCantIHear and mapped out a clear path to long-term funding through brand collaboration.   A powerful idea for a powerful cause, supporting the incredible work of Musicians Making a Difference. We’re so proud of you, Meaghan!   #WeCreateWhatsNext #UnitetoUplift

It was great to see the Future of TV Advertising 2025 conference spark so many important conversations around the evolving screen landscape.   A highlight for us was seeing our Co-CEO, Sian Whitnall, take the stage to represent our voice in the Local Media Rising panel. From the value of homegrown storytelling to the role of local broadcasters in a global content environment, Sian brought fresh perspective on why local still matters, and how we keep growing the Total TV market together.

A great example of data-driven strategy and partnership in action. We are proud to collaborate with The Trade Desk and McDonald's on the work featured in this Success in Short case study.   Well done to Martin Newman (National Media Manager, McDonald’s) and 2025 Trade Desk Innovator, Florian Vaissiere (Group Transformation & Performance Director, OMD) for their leadership throughout!   #WeCreateWhatsNext #BuildTogether #CommercialImpact

We’re proud to share that Suncorp Group’s Storm Season campaign has been awarded Best Digital or Programmatic Campaign at the inaugural Outdoor Media Association (OMA) Creative Awards! Developed in partnership with the brilliant team at Artbot as an extension to Suncorp’s campaign developed by Leo Burnett, this campaign combined contextual relevance with real-time triggers to deliver timely messages during Queensland’s wild weather months. It’s a perfect example of smart creativity meeting media precision. A big congratulations to the Artbot team, Sophie Tran and Nina Gonong, and to our clients at Suncorp for their continued drive to innovate in outdoor. Thank you to the OMA for recognising the work. Huge kudos to all the winners and finalists. What a stellar showcase of creative excellence in outdoor!

Congratulations to Amelia Tracey (Finance Account Director) on 10 incredible years!   From her early days at Hearts & Science to working with Apple and McDonald's’s at OMD, Amelia has embraced the past decade with expertise, curiosity, and a fantastic sense of humour.   "Since joining the Omnicom family, my career has felt like three distinct chapters: the first being my introduction to agency life at Hearts and Science, the second spent with the wonderful Media Finance crew and the third working on the Apple and McDonald’s teams. It’s certainly been a journey, filled with warm and clever characters, occasional challenges, a lot of laughs, and endless learning. Ten years has flown! I look forward to all the years and memories that are yet to come." We do too, Amelia!

Google Ads Academy's first session for 2025 focused on the future of performance marketing. Our National Head of Performance, Nicholas Chin, was the perfect guest to join Tamara McCann (Head of Lead Gen, Google) for a fireside chat to discuss the evolving landscape of performance marketing, the role of AI in 2025, and why financial accountability in marketing has never been more critical. Key insights included:   💡 Marketers need to be more financially responsible than ever. With budgets tightening, every dollar must drive measurable impact. 💡 AI is essential, but balance is key. Proper setup and strategic use of AI can help brands optimise time, enhance results, and maintain the right level of control. Nick shared how to supercharge performance marketing with the latest AI-powered product innovations and best practices. The one-hour training session is a fantastic opportunity to gain actionable takeaways, you can experience it here https://lnkd.in/dznsnjAU!

Congratulations to Alex Mencinsky (Senior Account Manager), Meaghan Lowth (Performance Manager), Sophie Wood (Senior Account Manager), and Vrinda Patney (Media Implementation Account Manager) who have all been selected for this year's Yahoo Academy program. We are so proud of you!   With participants from across Australia and Singapore, this highly competitive program is designed to equip emerging media leaders with the skills to navigate an ever-evolving digital landscape.   We wish our OMDers well for this fantastic experience!   #WeCreateWhatsNext #YahooAcademy2025