Google Ads Academy's first session for 2025 focused on the future of performance marketing. Our National Head of Performance, Nicholas Chin, was the perfect guest to join Tamara McCann (Head of Lead Gen, Google) for a fireside chat to discuss the evolving landscape of performance marketing, the role of AI in 2025, and why financial accountability in marketing has never been more critical. Key insights included: 💡 Marketers need to be more financially responsible than ever. With budgets tightening, every dollar must drive measurable impact. 💡 AI is essential, but balance is key. Proper setup and strategic use of AI can help brands optimise time, enhance results, and maintain the right level of control. Nick shared how to supercharge performance marketing with the latest AI-powered product innovations and best practices. The one-hour training session is a fantastic opportunity to gain actionable takeaways, you can experience it here https://lnkd.in/dznsnjAU!
