Spark Foundry Australia

“Sponsorships shouldn’t be a box-ticking exercise or a budget line item. They should be a strategic weapon. Creativity in this space is not just a nice-to-have – it’s the difference between being ignored and being indispensable.”   In this opinion piece for B&T, Vanessa W., Group Partnerships Director at Spark Foundry Australia, explains how creatively using partnerships as a platform for storytelling, cultural relevance and meaningful brand action can deliver real impact for clients – taking sponsorships from ‘vanity project’ to business driver.   Read more via the link below!

Headlining at the Mumbrella Retail Marketing Summit, the always eloquent Joshua Green, and a panel comprised of the equally eloquent and expert Amy Kingon Smith and Lucy Neville. The subject matter, nailing localisation and engaging local creators. If this is content that whets your appetite then reach out to us at askspark@sparkfoundryww.com #sparkfoundry #retailmarketing https://lnkd.in/gtxdKYzD

Louisa Andrews, we wish you the very best of luck at tonight’s B&T #30Under30 awards! You exemplify all the good things we live for at Spark - media chops, cultural leadership and good human traits. Irrespective of the outcome, we all think you are a winner!

Come along on 19 March to Mumbrella's Retail Marketing Summit and step behind the curtain with Revlon to hear how the brand has embraced a new era of beauty culture - one that prioritises local relevance and authenticity. Spark Foundry's Joshua Green will sit down with Revlon Marketing Director Amy Kingon Smith and content creator Lucy Neville to discuss how the powerhouse beauty brand balances its global legacy with a distinctly local presence. Read more on what to expect and grab your tickets via the link below!

Thanks Martin. Proud of our Lead Gen chops.

At Spark, our passion for delivering exceptional business outcomes for our clients is what gets us out of bed in the morning. We are thrilled to announce that yesterday we received the Lead Gen Agency Excellence Award from Google, recognizing industry-leading results in the ANZ region for 2024. This award is a testament to the expertise and dedication of the Spark team and to the outstanding outcomes achieved for our client, HCF. Importantly it also exemplifies the spirit of our partnership with HCF, this was an award achieved through a collective focus on excellence.    With thanks to Google for their continuing commitment to lifting performance across their product spectrum. #SparkFoundry #GoogleAgencyExcellenceAwards #PerformanceMarketing If you would like to know more about Spark Foundry and our market leading capability please reach out to us at askspark@sparkfoundryww.com.  

Away Days. At Spark these entail a blend of reflection, planning and vision, delivered with just the right twist of humour.  The location, a 100 year old convent, obviously. Spark’s Melbourne cohort also found time to celebrate their good humans, and solve a murder…it was Betty, with the Botox laced whisky. A sparkling day was had by all. 

It was another standout year for The Neighbourhood and The Arnott's Group at the 2024 Australian #Effies Awards, presented by Advertising Council Australia.   As part of The Neighbourhood, Publicis Groupe ANZ’s integrated agency model for Arnott’s, Spark Foundry Australia and Saatchi & Saatchi Australia took home Silver in the Food & Beverage Brands and the Return on Investment categories for the ‘Life’s Little Moments’ campaign.   Building on last year’s Effies wins, the campaign, which celebrates the small moments of joy we find in daily rituals while enjoying an Arnott’s biscuit, was awarded for demonstrating continued business impact and increased ROI year on year.   Congratulations to our team and a massive thank you to our valued client, Arnott’s.

The countdown is on to SXSW Sydney next week! Come along on Tuesday 15 Oct to Cockle Bay 1 in the ICC to hear from our Chief Strategy Officer, Caroline Hugall, and an accomplished panel of speakers as they unpack how the seven deadly sins have evolved and transformed in our modern tech-driven world. Add the session to your schedule here: https://lnkd.in/gkCdtpZq Alanna Kamp; Rosie Thomas OAM; Ruby May.

Join our Chief Strategy Officer, Caroline Hugall, next Tuesday 15 October at SXSW Sydney to delve into the seven deadly sins and how our vices have evolved for the 21st century. Together with Dr Alanna Kamp, Senior Lecturer at Western Sydney University, Rosie Thomas OAM, Co-Founder and Executive Director of PROJECT ROCKIT and Ruby May, OnlyFans Content Creator, the panel will explore whether our technology-driven society has normalised or even celebrates ‘sinning’, and how brands can get ahead in today's ‘sinful’ world. Watch the video below to hear Caroline explain more, or click on the link to add the session to your SXSW schedule!