“Sponsorships shouldn’t be a box-ticking exercise or a budget line item. They should be a strategic weapon. Creativity in this space is not just a nice-to-have – it’s the difference between being ignored and being indispensable.” In this opinion piece for B&T, Vanessa W., Group Partnerships Director at Spark Foundry Australia, explains how creatively using partnerships as a platform for storytelling, cultural relevance and meaningful brand action can deliver real impact for clients – taking sponsorships from ‘vanity project’ to business driver. Read more via the link below!
