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The afternoon sessions at Customer 360 Symposium kept the momentum going! First up, an all-star panel tackled the big question: how do we bridge the gap between customer experience and business performance? Moderated by Michael Dominish from McDonald's, the discussion featured insights from Natalie Sargeant (icare NSW), Vida Asrina Dhulst (Medibank), Matt Prowse (Bupa), and Tom Lobban (Tabcorp). Then, Alexander Mahr from Coveo took the stage for a compelling partner keynote on GenAI, showing how leading brands are already using it to drive high-impact CX transformation. Two sessions, tons of actionable insight. The future of CX is here! #Customer360Sym #GoWhereTheLeadersAre