Spotify Advertising

Our Global Head of Ads Business Marketing Bridget Evans recently welcomed marketing and social media star Rob Mayhew to our NYC office to talk about our latest product updates to make it easier than ever for advertisers to buy, create, measure, and drive clear results on Spotify’s ad platform. Watch the full video in the link below! 🔗 👀

Virgin Active just crushed it with their latest video ad campaign on Spotify 💪 👁️ With their new “Where Wellness Gets Real” message, the heath and wellness brand flexed its advertising muscles by geo-targeting Spotify users in the UK with dazzling video creative that contrasted the difference between superficial wellness trends and the real deal at Virgin Active. Their goal was to drive traffic to their website and convert leads into gym members. To do that, Virgin Active opted for the Clicks objective when setting up their campaign in Spotify Ads Manager—and they were able to track performance and gather in-app data via the Spotify pixel. The results? All gain, no pain! 💥 🏋️♂️ Swipe to check them out ➡️ And click here to read the full story ➡️ https://lnkd.in/gr_ZHrUH #SpotifyAds #DigitalMarketing #AdSuccess

Last week, we held our first-ever Spotify Advance in NYC's Chelsea Factory—announcing a slew of major product updates to a packed, excited room of our most valued partners. We unveiled the Spotify Ad Exchange, our new programmatic offering that enables advertisers to reach Spotify’s highly engaged users via real-time auction with full addressability and measurement capabilities—in whatever way works best for them 🤝 We also revealed significant updates to Spotify Ads Manager, our self-serve ads platform, including more advanced targeting capabilities, generative AI-powered ad creation, new 1P and 3P measurement solutions, and new outcome-based objectives to support full-funnel success 🚀 And it wouldn't be a Spotify event without a very special ending, as American country singer-songwriter Lainey Wilson and her band took to the stage for a captivating live performance 🎤 🤩 Read the full recap on how we're making it easier than ever to buy, create, measure, and drive clear results on Spotify’s ad platform ➡️ https://lnkd.in/enSB_4tP ⬅️ #Marketing #Advertising

📣 Virtual Event Announcement! Join us on April 30th for our next live, virtual Spotify Sessions event to hear all about what's trending on Spotify, how we're capturing engagement, and the major updates we're making to our self-serve ads platform, Spotify Ads Manager, to help you achieve your business goals. These updates provide advertisers with: 🎯 New automated ways to buy ads 🎯 Creative tooling to make ad creation easy 🎯 Full-funnel measurement solutions to track campaign performance with greater precision Sign up via the Event to learn more, and submit your questions!

🚀 We’re unbelievably excited to announce the launch of the Spotify Ad Exchange! A new programmatic offering that will supercharge your campaigns by providing easier access to Spotify’s high-quality inventory. Programmatic buying has become a crucial avenue for media planning. The Spotify Ad Exchange creates more opportunities for advertisers to reach our highly-engaged audience at scale. 🌐 What does this mean for you? ✅ Ease: Enhanced access to Spotify inventory across all core formats, including audio, video, and display  ✅ Flexibility: Biddable, scalable campaigns with the ability to manage reach, frequency and targeting including Spotify’s first-party data ✅ Addressability: More precise targeting and measurement through top-tier identity solutions We’re proud to launch with industry-leading partners including The Trade Desk, Google’s Display & Video 360, Magnite, and LiveRamp (with more coming soon including Yahoo DSP and Adform). Pair Spotify's unique insights with the tech and measurement capabilities of these partners and you’ve unlocked a powerful combination that can drive measurable impact for your business. 🔥 We’re making it easier than ever to add Spotify to your media mix. Click the link to find out more https://lnkd.in/gfm8NsfP 🔗 #Advertising #MarketingNews

Connecting with your audience just got easier. But you'll have to wait to learn how. Watch this space 👇

Spotify is always in tune with what fans love now, and what they’re going to love next. It’s this understanding that makes Spotify an essential daily companion for fans, and an essential part of the media mix for brands. Join us at Advertising Week Europe to hear about the latest trends we're seeing on our platform, and what we're doing to make it easier for advertisers to reach highly engaged audiences and measure impact. #AdvertisingWeekEurope 🇪🇺

📣 Attention, please! It's what every marketer wants from consumers—that's nothing new—but how the industry at large measures and harnesses attention is evolving fast. 🌵 In truth, there's still no agreed-upon industry standard for how to measure attention—it's the wild, wild west out there; a test-and-learn environment for everyone. And that puts Spotify firmly in its element. 🧠 We've carried out research that proves ads on our platform capture active attention more effectively than scrollable social media, scrollable online video, and scrollable video-on-demand on TV. 🔗 Click the link to find out more about our research, and how new measurement methodologies are giving marketers more meaningful data to help them measure success https://lnkd.in/eDPTn34P (Sources: Spotify Advertising Amplified Intelligence Study, 2024; Dentsu Attention Economy Study, 2024, Lumen Research) #Measurement #Advertising #Attention

Parents, we get you. Throwing on a throwback to feel the feels. Embracing in-car karaoke with the kids. And gaming to a kick-ass soundtrack when you finally get that precious me time. It's moments like these that brighten your day. Advertisers, we get you too. You can easily reach parents on Spotify with a message about your brand or product, in the moments that matter most. Click the link to find out more audience insights, and more about our wide range of advertising solutions. https://lnkd.in/ertYTEnN 🔗 (Source: Spotify first-party data, February 2025–March 2025) #Parents #MarketingInsights #AdvertisingInsights

True Crime podcast Heart Starts Pounding wanted to attract new listeners on Spotify, so they leveraged Spotify Ads Manager's streams objective—with a mix of audio and video ads—to maximize reach and engagement 📈 Listeners who converted went on to stream an average of 4.6 episodes each—demonstrating not only that the ads were effective, but also that they ultimately won the show new fans ⭐ Got a podcast or video content that needs some love? Click the link to read the full success story, and learn more about finding new audiences on Spotify. https://lnkd.in/eHHzVQ6D 🔗 #Podcast #Podcasting #PodcastPromotion #Spotify