Magnite

We can't wait to be back at POSSIBLE in just a few short weeks. Michael Laband, our Group SVP, US Revenue, will take the stage with advertising leaders at Disney Advertising, NBCUniversal, Roku, and DISH Media to discuss the future of live sports streaming and fan engagement. Plus: Magnite leaders spanning our product, partnerships, streaming, DV+, and commerce media teams will be at POSSIBLE, too. Be sure to book a meeting with us! Request one here: https://lnkd.in/eFZrW7MV

Yesterday, Matt McLeggon, our SVP of Advanced Solutions, discussed today’s biggest opportunities in live sports advertising with ad executives at IPG Mediabrands, Paramount Advertising, and DIRECTV during Coalition for Innovative Media Measurement (CIMM)'s CIMM East 2025 in New York City. The next step to maximizing the value of live sports, McLeggon said, is programmatic buying and dynamic ad insertion – which introduce highly personalized advertising to live TV.

We’re thrilled to expand our global partnership with Samsung Ads to enhance addressability in streaming. While our collaboration has evolved over the years, this latest chapter brings even more innovation to the table. Learn more about how Magnite technology is empowering Samsung Ads in their next phase of growth in ADWEEK: https://lnkd.in/ee3Ah9S6

“As ad-supported streaming rises in popularity, Samsung Ads is at the forefront of delivering best-in-class experiences to viewers worldwide,” said Ryan Kenney, SVP, Streaming Platform at Magnite. In collaboration with Samsung Ads, we are bringing CTV advertising to more programmatic buyers and making audience-based buying more effective. Read more here: https://lnkd.in/eiMwqUr2

Step into the new era of connected TV and streaming! In our latest video, ‘Let’s Talk CTV in Spain,’ Francesca Miriam Villanis, Account Director in Italy, Spain & MENA, explains how Magnite empowers broadcasters to connect with engaged audiences and optimize monetization strategies in growing markets — like Spain. 👉 Watch the video now to discover the future of CTV advertising! #CTV #ConnectedTV #DigitalAdvertising #Streaming

Live sports streaming is no longer an emerging trend—it’s a dominant force in media. Here’s a closer look at streaming’s sports playing field and why programmatic buying and measurement are the ultimate game-changers: https://lnkd.in/eKpYmQUx

Magnite is partnering with Spotify Advertising on the launch of the Spotify Ad Exchange, connecting advertisers to Spotify users across the US, Canada, Europe, Australia, New Zealand, India, Singapore, Brazil, and Mexico. Learn more about our partnership here: https://lnkd.in/eAMMEGaM

Rafael Pallarés, our VP, Enterprise Sales in LATAM, joined Unilever's Giovanna Bressane Gomes and General Motors's Guilherme Arruda on MMA LATAM's "Marketing Future Today" podcast to discuss the rise of connected TV advertising and supply-path optimization. Stay tuned for both episodes coming soon.

🎬 And that’s a wrap on Advertising Week Europe in London! Thank you Alex Hodge at Warner Bros. Discovery for joining us on stage with our SVP, Head of EMEA Julie Selman and sharing your insights on the opportunities and innovations that come with streaming! Our VP, Streaming Sam Wilson also joined other industry experts on LG Ad Solutions’s panel about the CTV experience. 📺 To close out the show, the team soaked up the sun and had a sip (or two) with familiar faces and new acquaintances during our happy hour yesterday. ☀️ #AWeurope25 Advertising Week photography by Shutterstock.

Magnite is partnering with Spotify Advertising on the launch of the Spotify Ad Exchange. This collaboration brings Spotify's high-quality inventory and global audience and Magnite’s industry-leading technology together to create more efficient and effective advertising for customers. Learn more and get started: https://lnkd.in/gfm8NsfP