Spotify Advertising

📣 Virtual Event Announcement! Join us on April 30th for our next live, virtual Spotify Sessions event to hear all about what's trending on Spotify, how we're capturing engagement, and the major updates we're making to our self-serve ads platform, Spotify Ads Manager, to help you achieve your business goals. These updates provide advertisers with: 🎯 New automated ways to buy ads 🎯 Creative tooling to make ad creation easy 🎯 Full-funnel measurement solutions to track campaign performance with greater precision Sign up via the Event to learn more, and submit your questions!

🚀 We’re unbelievably excited to announce the launch of the Spotify Ad Exchange! A new programmatic offering that will supercharge your campaigns by providing easier access to Spotify’s high-quality inventory. Programmatic buying has become a crucial avenue for media planning. The Spotify Ad Exchange creates more opportunities for advertisers to reach our highly-engaged audience at scale. 🌐 What does this mean for you? ✅ Ease: Enhanced access to Spotify inventory across all core formats, including audio, video, and display  ✅ Flexibility: Biddable, scalable campaigns with the ability to manage reach, frequency and targeting including Spotify’s first-party data ✅ Addressability: More precise targeting and measurement through top-tier identity solutions We’re proud to launch with industry-leading partners including The Trade Desk, Google’s Display & Video 360, Magnite, and LiveRamp (with more coming soon including Yahoo DSP and Adform). Pair Spotify's unique insights with the tech and measurement capabilities of these partners and you’ve unlocked a powerful combination that can drive measurable impact for your business. 🔥 We’re making it easier than ever to add Spotify to your media mix. Click the link to find out more https://lnkd.in/gfm8NsfP 🔗 #Advertising #MarketingNews

Connecting with your audience just got easier. But you'll have to wait to learn how. Watch this space 👇

Spotify is always in tune with what fans love now, and what they’re going to love next. It’s this understanding that makes Spotify an essential daily companion for fans, and an essential part of the media mix for brands. Join us at Advertising Week Europe to hear about the latest trends we're seeing on our platform, and what we're doing to make it easier for advertisers to reach highly engaged audiences and measure impact. #AdvertisingWeekEurope 🇪🇺

📣 Attention, please! It's what every marketer wants from consumers—that's nothing new—but how the industry at large measures and harnesses attention is evolving fast. 🌵 In truth, there's still no agreed-upon industry standard for how to measure attention—it's the wild, wild west out there; a test-and-learn environment for everyone. And that puts Spotify firmly in its element. 🧠 We've carried out research that proves ads on our platform capture active attention more effectively than scrollable social media, scrollable online video, and scrollable video-on-demand on TV. 🔗 Click the link to find out more about our research, and how new measurement methodologies are giving marketers more meaningful data to help them measure success https://lnkd.in/eDPTn34P (Sources: Spotify Advertising Amplified Intelligence Study, 2024; Dentsu Attention Economy Study, 2024, Lumen Research) #Measurement #Advertising #Attention

Parents, we get you. Throwing on a throwback to feel the feels. Embracing in-car karaoke with the kids. And gaming to a kick-ass soundtrack when you finally get that precious me time. It's moments like these that brighten your day. Advertisers, we get you too. You can easily reach parents on Spotify with a message about your brand or product, in the moments that matter most. Click the link to find out more audience insights, and more about our wide range of advertising solutions. https://lnkd.in/ertYTEnN 🔗 (Source: Spotify first-party data, February 2025–March 2025) #Parents #MarketingInsights #AdvertisingInsights

True Crime podcast Heart Starts Pounding wanted to attract new listeners on Spotify, so they leveraged Spotify Ads Manager's streams objective—with a mix of audio and video ads—to maximize reach and engagement 📈 Listeners who converted went on to stream an average of 4.6 episodes each—demonstrating not only that the ads were effective, but also that they ultimately won the show new fans ⭐ Got a podcast or video content that needs some love? Click the link to read the full success story, and learn more about finding new audiences on Spotify. https://lnkd.in/eHHzVQ6D 🔗 #Podcast #Podcasting #PodcastPromotion #Spotify

Amidst all the voices competing for attention out there, podcast hosts—or ‘podfluencers’, as we like to call them—have become the more trusted and authentic influencers. They're deemed culturally aware, command high levels of trust, and create strong connections with their loyal fans. Just look at those stats 👀 For brands, this creates an opportunity to ride the wave of creator influence and connect with audiences who aren't just listening—they're watching, engaging, and ready to take action. Click the link to discover four brand new video-first Spotify podcasts, and how you can reach each show’s loyal audience no matter where or how they tune in. https://lnkd.in/ex75qRMv 🔗

Parents prefer Spotify because it's an online safe haven for families. For advertisers, that means you can connect with this valuable audience in a brand-safe environment, worry free. Source: Spotify first party data, February 2025 - March 2025

🚀 Last year, we took a huge step forward in our podcast journey by announcing plans to bring more video content to Spotify and provide creators with even more tools to grow. What does this mean for brands? The chance to tap into the power of creator influence and connect with audiences who aren't just listening—they’re watching, engaging, and ready to take action. That's why we’re excited to welcome four new shows to the Spotify family: Good Hang, Please See Below, Matt & Shane’s Secret Podcast, and Two Hot Takes. These shows offer unique brand partnership opportunities, including video product placement, custom segments, and authentic host reads—to help you reach your audience no matter how they're tuning in. Click the link to get the lowdown on ads.spotify: https://lnkd.in/ex75qRMv 🔗