Saudi Exhibition and Conferences Association (SECA)’s Post

The inaugural International MICE Summit (IMS24) continued its momentum in exploring the next chapter of the Meetings, Incentives, Conferences and Exhibitions (MICE) industry as titans of the industry and government leaders discuss the future of events, as well as their effect on national economies. Click here to read more: https://lnkd.in/gvezAkt3 International MICE Summit Raghav Khosla Dharam Dutt Tarang Khosla Saudi Conventions & Exhibitions General Authority ICCA SAUDI ENTERTAINMENT ACADEMY UFI, The Global Association of the Exhibition Industry

As the #InternationalMICESummit kicks off, this infographic highlights key stats about Saudi Arabia’s growing MICE sector #IMS24 #ExpandingHorizons International MICE Summit Saudi Conventions & Exhibitions General Authority

🌟 The conference sector is evolving! 🌍 Abdullah Al-Harbi, CEO of Eye of Riyadh, emphasises the vast opportunities available in the MICE

At the inaugural International MICE Summit, held in Saudi Arabia last month, 12 major events were announced and RX Global, Messe Muenchen and Clarion Events revealed plans to establish offices in the country. “Exhibitions and conferences are poised to thrive in KSA [Kingdom of Saudi Arabia] in the coming years,” Jochen Witt, President and CEO of jwc GmbH, said. “The pace of change in KSA is remarkable. We’ve been working there for four years, and every time I visit, it feels like the landscape has shifted yet again. In terms of market size, China will remain Asia’s largest, but KSA’s growth rates are set to outpace most countries globally.” Learn more about this new event, which was hosted by the Saudi Conventions & Exhibitions General Authority: https://lnkd.in/gY_Ukdrn #events #KSA #tradeshows 

At the UFI Global Congress, during his speech to 30 global CEOs, H.E. Fahd Al-Rasheed stated that the MICE sector in Saudi Arabia grew by nearly 15% last year, making it the fastest-growing MICE sector among all G20 nations. #UFICongress

The recently concluded International MICE Summit highlighted the growing importance of this sector, especially amidst the unprecedented opportunities now available in Saudi Arabia. The summit served as a pivotal platform for industry professionals, fostering collaboration, knowledge exchange, and innovation. Its impact on the sector and its workforce is profound, as it not only showcased Saudi Arabia's potential as a global hub for exhibitions and conferences but also emphasized the country's commitment to advancing this dynamic industry.

Abu Dhabi Convention and Exhibition Bureau signs agreement with INCON to host educational programmes to enhance the MICE sector  #UAE #InAbuDhabi #INCON  Abu Dhabi Convention & Exhibition Bureau

Transforming Spaces, Shaping Success: The Expo Qatar's Premier Corporate Event Setups! #EventExcellence #CorporateEvents #EventSetup #BusinessElegance #ExpoGlamour #ProfessionalEvents #EventInnovation #EventPerfection #CorporateSetup #BusinessEvents

I was invited to speak on a panel at the International MICE Summit by His Excellency Fahd bin Abdulmohsen Al-Rasheed, the Chairman of Saudi Conventions & Exhibitions General Authority. I felt honoured to be sharing the panel with several distinguished leaders in the exhibitions sector, and to be interviewed by Richard Attias who has had a remarkable career, including co-creating and producing brands like World Economic Forum and FII. To summarise my points: ✅ The market gives you the conditions to launch well. Growth as we've seen with Tahaluf can only happen in Saudi Arabia. ✅ Continuity and retention of talent are key to delivering excellent events. ✅ Put your faith in content and end user experience. ✅ Invest in young Saudi talent if you want to scale your business in the Kingdom. My takeaway from the Summit is that all eyes are on Saudi. Four years ago when we launched @Hack I said in my opening speech that Saudi is now a global hub for events. The attendance of so many global leaders in the events trade looking to expand their business in the Kingdom is continued proof that that's the case.

International MICE Summit concludes in Riyadh, marking a new era of global collaboration and industry transformation https://lnkd.in/dji-uEZi