Media in Canada’s Post

As well as the QR cta It would be much easier to text FANTA to 88000, get the link by reply, and be on your way without having to stop. You can also legally, re-target via SMS if they don't redeem the offer. Also, Consumers/Shoppers don't like other people seeing what they are up to when they are out and about especially for different product categories (e.g personal care, medical, anything really). We're offering a 'belt and braces' SMS/QR solution to all our OOH clients. So, in sumnary 1) consumers are funny fish 2) product category 3) add or prioritise an SMS CTA like this recent OOH for Pizza Hut USA - similar audience and nice intriguing turtle emoji ( Text TURTLE to 88785) https://lnkd.in/eryQKntJ

The proliferation of the QR code has led to many brands introducing the concept into their OOH. Whilst it may feel like an easy win, there's three key elements to consider first to ensure they are adding value to your campaign. Environment - The best use of QR codes will be on formats which provide audiences enough dwell time to scan and engage. Ease - Make sure the QR code is easy to be scanned. Up from the ground, large enough and with a clear call to action. Exchange - Is there is a strong enough value exchange? The latest execution from Fanta ticks all three boxes. Running in a high dwell-time and relevant environment (Malls), displaying an easy to scan code, and with a clear value exchange. QR codes have been used a variety of ways, from app downloads to AR experiences, but for FMCG brands it can create a simple way to drive trial. Nice work from The Coca-Cola Company, EssenceMediacom UK and Kinetic. #outofhome #qrcodes #fmcg

🎉It's thrilling to see a simple QR code turn Fanta Zero Sugar's latest OOH ads into a dynamic tool; engaging with consumers, delivering savi UK mobile coupons and driving product trial! Find out how our digital offers can power-up your next campaign too📲🚀#mobilecoupons #digitalrewards #FMCG #OOH

In Australia, food, banks pile into OOH as overall September ad market was down 1.5% – SMI (Mi3): The Australian advertising market is showing signs of recovery, according to data from Guideline SMI's September report, indicating a slight improvement in total bookings, down 1.5% from the record spend reported in September 2023. But the local ad market is still pacing well behind the UK and US advertising sectors in growth terms this year. […] #DOOH #digitalbillboards #digitalsignage

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There’s a strategy to reaching holiday shoppers – and getting them to buy from you. OOH can help you make the most of this year’s trends. https://lnkd.in/eyFx8SEy

⭐ CASE STUDY ⭐ AB InBev is a Belgian multinational drink and brewing company and the largest global brewer, manages a portfolio of renowned brands. The company wanted to promote its Mike’s Hard Tea brand in Canada and launched a #pDOOH campaign to drive awareness in the market. 🍹 This campaign wanted to increase awareness and beverage sales in specific LCBO liquor stores in Ontario and Alberta during key summer months 🔑 To measure the campaign's impact on KPIs like ad recall, brand image, and purchase intention, a brand lift study was conducted in collaboration with Broadsign and Happydemics. THE STRATEGY 👇 🚀 Working with iProspect and dentsu, a #DOOH campaign was launched via the Broadsign Ads DSP, running programmatically alongside other media channels. 📍Ads were displayed in cities like Toronto + the GTA, Ottawa, and Edmonton in a mix of indoor and outdoor venue types. 🍋 To drive in-store sales during the peak summer season, ads near LCBO locations promoted the brand’s limited-time offer, “Save $2 until August 12.” THE RESULTS 👇 ▪️ 2.6M+ ads were served over 24 weeks, resulting in 31.8M+ impressions 👀 ▪️ +41% lift in purchase consideration ▪️ +119% lift in positive brand image 🚀 Read the complete case study for more results 👇

What have we learned at OUTFRONT about best practices in OOH campaign measurement? It’s all on the blog. https://lnkd.in/gM2aNmqb