ICYMI: How are Canadian broadcasters responding to trade tensions? These are Corus Entertainment, CBC and Bell Media's strategies. https://lnkd.in/ePQs84Fh
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From research and audience measurement innovation to ratings impact and spend trends, Media in Canada covers the gamut of media biz news and identifies new media opportunities.
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Updates
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TD’s sponsorship strategy is aiming to deepen its connection with local communities. See how: https://lnkd.in/gG2CYJHd
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To stand out in a crowded "Buy Canadian" landscape, Maple Leaf Foods Inc and FUSE Create launched a 48-hour media blitz promoting brands that would normally be considered competitors. Check out our #BehindtheBuy series to find out more about the unconventional campaign. https://lnkd.in/gHF2gZXP
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Homz.io and some real estate developers are ditching social media for pragmatic and patriotic reasons. Don't worry, no one is leaving LinkedIn. https://lnkd.in/gwEm_fst
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Two brands that won't be skipping the Junos' Orange Carpet. Will you? https://lnkd.in/gRyGW9Zv
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We talked to Chuck Lapointe about Narcity's new video app, Locals.tv https://lnkd.in/eVfKEjUp
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Is X's pressure on advertisers setting a dangerous precedent? https://lnkd.in/gNeCfrQq
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The mattress messaging drama continues, with The Brick entering the billboard battle. https://lnkd.in/g8hzxzSY
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Sleep Country uses OOH to clap back at IKEA. https://lnkd.in/gcsD2HQg
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The official makeup brand of the Maple Leafs is looking to score points with women fans. https://lnkd.in/ewFb4Nqd
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