Digital Signage Pulse

South Africa’s first podcast about out-of-home advertising ‘Beyond the Billboard’ has hit its 6-month mark (Bizcommunity): Livia Brown and Kirsty Carlson co-host episodes and include VIP guests and experts, where they delve deep into some of the most critical and relevant topics, challenge status quo’s and share knowledge and insights. Episodes also include senior guests who inspire listeners by sharing their stories and experiences of entering the media industry and their […] #DOOH #digitalbillboards #digitalsignage

FYI: External media players vs. SoC displays for digital signage: which one to choose?: Jordan Feil. If you’re planning a digital signage rollout, you’ll face this question sooner than you think: external media player or system-on-chip display? It sounds like a technical decision, but let’s be real, it’s a strategic one. This choice affects your total cost of ownership, how easy your setup is to manage, and how future-proof […] #DOOH #digitalbillboards #digitalsignage

FYI: PPDS & E Ink unveil next generation Philips ePaper displays (Channel Life): By Kaleah Salmon. PPDS and E Ink have announced plans for a new generation of larger full colour Philips Tableaux ePaper displays. The announcement was made during Touch Taiwan at the Taipei Nangang Exhibition Centre, which is considered Taiwan's largest annual technology exhibition. Over three days, the event typically welcomes more than 300 exhibitors and […] #DOOH #digitalbillboards #digitalsignage

FYI: A look inside Albertsons’ retail media network (MyTotalRetail): Total Retail's Editor-in-Chief Joe Keenan interviewed Liz Roche, vice president of media and measurement at Albertsons Media Collective, the retail media arm for Albertsons Companies. In the wide-ranging conversation, Roche discusses the mission of Albertsons Media Collective, her role and career background, and what challenges exist in evaluating retail media performance for brand partners. She […] #DOOH #digitalbillboards #digitalsignage

FYI: Ads that direct shoppers in-store, and other ways Meta is going after retail media budgets (Adweek): The tech giant is racing against other social platforms, DSPs, and CTV players. By Kathryn Lundstrom. The tech giant has been quietly adding new tools, updating old ones, and sharing more data with retailers in the last year, eight retail media sources told ADWEEK. Here are three key ways that Meta is upping its pitch […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Gas station DOOH network GSTV is sold to a new owner: DETROIT, April 21, 2025 — Rockbridge Growth Equity (“Rockbridge”), a middle market private equity firm, has sold GSTV (or “the Company”) to MidOcean Partners. Rockbridge will retain a minority stake in GSTV, a video network available at fuel and convenience retailers nationwide. Financial terms of the transaction were not disclosed. GSTV is a data-driven, national […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Australian Broadcasting Network’s (ABC) plans to spend $3-4 million on outdoor advertising via oOh!media raise questions (Sky News): Sky News host Danica De Giorgio says the ABC spending “millions” on outdoor advertising around the country is a "waste of our money." “It’s going to cost you and I, between three to four million dollars annually, over the next four years,” Ms De Giorgio said. “Millions of dollars, our money is now being spent […] #DOOH #digitalbillboards #digitalsignage

ICYMI: OOH ad sales war stories: Prospect said “definitely no”, the salesman persisted (Billboard Insider): Andy Rebuck. This was a new small business on Trindle Road near my house selling windows and doors. Our sales rep, Steve opened the door with a great sales call, but the owner said I’m not interested. I want to be able to see a direct return on my advertising dollars. When I buy an […] #DOOH #digitalbillboards #digitalsignage

FYI: OOH ad sales: How to collect past-due payments (Billboard Insider): Rachel Anderson, Meadow Outdoor. I always start with the assumption that maybe the customer simply missed the invoice, or that payment is on the way. So, I send a friendly reminder email. In 80 to 90% of cases, customers respond quickly and make payment. If there’s no response, I follow up again — first with […] #DOOH #digitalbillboards #digitalsignage

FYI: Programmatic DOOH is at the same crossroads online advertising was a decade ago; Standardisation and measurement are needed (Billboard Insider): By David Burrick, Intersection, Chief Strategy Officer. Over the last eight years, I’ve experienced a similar arc with programmatic advertising in the out-of-home (OOH) ecosystem. I watched platforms like PlaceExchange (originally incubated at Intersection) and Vistar evolve into major revenue drivers for OOH publishers. But now, as programmatic OOH matures, we’re approaching the same crossroads […] #DOOH #digitalbillboards #digitalsignage