iProspect

“I’M ONLY HERE FOR DE BEERS”: Campaign launch or time machine? 👀 We’re super excited to announce the recent partnership between dentsu, News UK and Netflix that delivered a jaw-dropping campaign for ‘The Diamond Heist’ - Guy Ritchie’s first documentary that’s just launched on #Netflix. If you’ve never heard of ‘The Diamond Heist’ – where have you been? The attempted theft of the 203-carat De Beers Diamond (worth £350 million) from the Millennium Dome in 2000 was a cultural moment that shocked the nation (UK). The aim of the partnership’s campaign was to recreate the media buzz of November 9th, 2000. By mimicking the news cycle from ‘way back when’, the campaign created a sense of déjà vu, to allow audiences connect with both the historical event and Netflix’s new documentary. The campaign's centrepiece is The Sun newspaper, cover-wrapped with a recreation of its original headline from the day of the heist- "I'M ONLY HERE FOR DE BEERS"- recognised as one of the top 10 newspaper headlines from the past 50 years.   This was the first time that The Sun has ever recreated one of its historic front pages as a cover wrap.   Combined with strategic placements throughout the paper and across various radio networks and social media platforms, topped off with a special-build billboard containing a real diamond – this campaign shows what happens when creativity, insight and audacity collide. Big shout out to Sean Sutton, Jessica Jegathesparan, Jessica Roper, Jamie Greenwood, Jerome Mundle, Ben Supple & Harry Davenport for all their hard work ⭐️

"If I trust a brand, personlization can enhance my experience. But if I don’t, it often feels intrusive." Emmely Schröder, Junior Communication Consultant, iProspect Germany. For more from Emily and our Gen Z network, download The Gen Z Effect: Shaping the Year of Impact here: https://lnkd.in/erVjmrUB #GenZMediaTrends2025

We’re proud to share that iProspect has been named one of AFR BOSS Best Places to Work for the second year in a row, a recognition that speaks volumes about our people-first culture. This isn’t just about winning an award. It’s about building a workplace where our people thrive and in turn, help our clients accelerate growth that shapes the future. At iProspect, culture is more than a vibe. It’s the operating system that powers our performance mindset. Our EVP empowers every team member to be architects of what's next - experimenting, innovating, and delivering the kind of outcomes that move the needle for brands. A huge thank you to our team for making iProspect not just a great place to work, but a great place to grow. Marcelle Hoyek Nick Kavanagh Bonnie Dodemaide Nicola Barnes Jean-Yves Scauri Ken Lam Jason Smith #AFRBestPlacesToWork #iProspectAustralia #iProspect

We're thrilled to announce that iProspect UK has been shortlisted for four categories at the Performance Marketing Awards! 🎉   We are committed to accelerating growth for clients through the power of performance marketing, and these nominations highlight our dedication to delivering exceptional data-driven campaigns that drive real results.   🏆 Elizabeth Arden/ Best Lead Generation Campaign 🏆 DFDS/ Best Use of Programmatic 🏆 The Economist/ Best Paid Social Campaign 🏆 Red Funnel/  Together We Solved That   A huge congratulations to our talented teams and valued clients for their outstanding collaboration and innovation. And of course, well done to our dentsu sister agencies, Carat and dentsu X who have also been recognised.   You can see the full shortlist here: https://lnkd.in/dCscd_V   #iProspect #BrandsAccelerated #PMA2025 #PerformanceMarketingAwards #DigitalExcellence #MediaInnovation

AWARDS | iProspect doublement primée aux SEMY AWARDS 2025 ! 🏆 Hier soir, lors des SEMY AWARDS 2025, iProspect a été récompensée avec deux prix Bronze : 🥉 Catégorie Search & IA avec mindmetrics 🥉 Catégorie SEA avec Groupama Une belle reconnaissance pour les équipes iProspect, qui repoussent chaque jour les limites du Search Marketing et de l’IA. ✨ #SemyAwards #SearchMarketing #SEA #IA #Innovation #iProspectFrance #MarketingDigital Pierre Krstulović, Bruno Pereira, Frédérique Goubert, Olivier Jacquot, mindmetrics, Pierre-Marie Servel, Groupama, corinne DE CHAMBERTRAND, Ludivine Chaumeille, Laurent Kenzoua, Pascal Gomis Zohra Baïh, Matthieu de Meeûs, Youcef HAMDIS, Clémence Rigot-Muller

"AI is here to make our lives easier and our experiences richer." Miles Xu Planner, iProspect China. For more from Miles and our Gen Z network, download The Gen Z Effect: Shaping the Year of Impact here: https://lnkd.in/eMJfh5Cq #GenZMediaTrends2025

iProspect continues to set the pace by fusing brand-building with a performance mindset—driving both immediate impact and long-term loyalty. In the 2025 #RECMA Diagnostics Report, iProspect now ranks #12 globally, boasting the largest three-year gain in quali-share among ranked agencies. Keep reading 👉 https://lnkd.in/eihZHrvV

Would your brand show up in ChatGPT on Black Friday? As LLMs become increasingly relevant in our everyday lives, it’s not a bold claim to say that they are fundamentally transforming how we discover, evaluate, and purchase products. We asked five leading language models what they would recommend for #BlackFriday. Our experiment delivers surprising answers—and shows why brands urgently need to act to remain relevant in this new era of shopping. Find out more: https://lnkd.in/gbsx9YZW

A Winning Combination: iProspect x MINI at England's Wembley Debut Under Thomas Tuchel We're thrilled to share our latest collaboration with MINI, highlighting a perfect parallel between two English icons now under German leadership!    For Friday's England vs. Albania World Cup qualifier, we created a campaign celebrating Thomas Tuchel's debut as England's manager alongside MINI - the quintessentially English brand with German ownership. This clever connection formed the creative foundation for our "A Winning Combination" concept. The campaign featured: - Wembley Way flags creating maximum impact for arriving fans - Digital bridge takeovers outside Wembley Park - Boxpark banner & LFD screen displays - Full-page IFC placement in Friday's Metro - Podcast integrations with football favourites: The Rest Is Football, Football Weekly, and Stick to Football Our team developed reactive creatives ready to deploy based on match results. England's victory triggered our "A Winning Combination" messaging, which celebrated both on-pitch success and German-English collaboration.   Congratulations to everyone involved in bringing this winning combination to life.   #BrandsAccelerated #iProspect #MINI #dentsu

What a week it's been for the iProspect UK team! Who close the week on a positive note following their outstanding recognition (and highest score yet!) in Campaign UK's School Report - a fantastic demonstration of our Brands Accelerated promise in action.   You can read the full write-up here: https://lnkd.in/enxNu5w4   The cherry on top, though, was their #SparkTogether event, which saw us swiping right on 120 of our most valued UK media partners for a spot of speed dating. Huge props to the client leads and leadership team, who brought their A-game and sparked some serious creative energy in the room!   We couldn’t be prouder of our UK colleagues for creating such valuable industry relationships that will drive results for clients across our global network.   Check out our event showreel below to catch the highlights and feel the Spark!   #iProspect #BrandsAccelerated #dentsu #UK #Digital #Media #Marketing #AgencyLife Vanessa Eagle, James Bailey, Chris Ashworth, Jessica Roper, Elizabeth (Libby) Darley, Hannah Pile, Britt Roman-Söder, Michael Butler.