VAB

🌟 Question of the Week 🌟 How effective is TV at driving mid-funnel metrics? From boosting search to driving web + app visits, brands (including scrappy SMBs) are using multiscreen TV to fuel real movement in the mid-funnel. The results speak for themselves. Dive into the data with two quick reads: 🚀 "Breaking Through" – 230 brands analyzed to show how new TV advertisers sparked immediate and sustained lifts in traffic + search. https://lnkd.in/efp8fVwi 📈 "A Commanding Presence" – 38 brands analyzed to see how longer TV campaigns = bigger, compounding impact. https://lnkd.in/ekdJSVzS #TVAdvertising #Attribution #MidFunnel #Marketing

For brand marketers looking to unlock #ConnectedTV's full potential and take advantage of its benefits, it's essential to partner with premium publishers. Want a closer look at CTV's benefits and advertising ecosystem? Grab our new overview 👉 https://lnkd.in/evkWvYUX #advertising #marketing #streaming

🛍️ The retail media boom isn’t slowing down—are you ready to ride the wave? Join us for “Harnessing Commerce Media: How Smart Marketers Are Winning Big”, a can't-miss webinar that dives into the strategies fueling today’s most successful campaigns. From mid-funnel magic to brand-building breakthroughs, discover how top marketers are turning retail media into a results-driving machine on Thurs, 4/24 @12:00pmET. 💡 What’s in it for you: 🛒 The trends behind retail media’s explosive rise 🎯 Proven tactics to drive conversions and consideration 📈 How to build your brand while delivering results You'll hear from: 🌟April Carlisle, EVP, Commerce, Spark Foundry 🌟Lori (O'Neal) Johnshoy, Global Head of Media, VideoAmp 🌟Rob Aksman, President & Co-Founder, BrightLine 🌟Marianne Vita, SVP, Director of Business Management & Operations, VAB Save your spot now & stay ahead of the commerce curve! ➡️ https://lnkd.in/eFbu2ETk #VABSeries #CommerceMedia #RetailMedia

Don’t miss our April Industry Spotlight! 🌟 Featuring insights and news from Affinity Solutions, FreeWheel, & VideoAmp ➡️ https://lnkd.in/erf7egDh

🎯 Ready to Win in the World of Sports Advertising? From stadiums to screens, sports content is driving massive engagement—and smart marketers are capitalizing. Join us for “Scoring Big: Optimizing Sports Content and Advertising Strategies” to get in the game with new insights from top industry execs on Tuesday 4/22 @12pmET. What you’ll learn: 👀 How fans are really watching sports—and what that means for your strategy 📡 How to deliver better content experiences across every device 💰 How to maximize ad performance in live and on-demand sports Whether you're a rookie or a pro—this is your chance to elevate your strategy. Hear from: 🌟Michelle Auguste,VP, Media Insights, National Basketball Association (NBA) 🌟Charlotte Lipman, Sr. Director, Research & Insights, DIRECTV Advertising 🌟Dan Donnelly, Head of Sports Strategy, VideoAmp 🌟Jason Wiese, EVP, Strategic Insights & Measurement, VAB Register now and get game-ready! 🏆 https://lnkd.in/g8EhYeiM #VABSeries #SportsStreaming

#ConnectedTV is growing rapidly thanks to new data and tech advancements, helping marketers reach consumers efficiently. However, the term "CTV" has become convoluted. Our new overview is here to help marketers harness its power to ensure they make the most effective placements and drive greater outcomes. What's Inside? ✅ A clear definition of CTV ✅ The CTV advertising ecosystem explained ✅ Marketer benefits ✅ Industry perspectives Plus more! Grab the brand new overview now 🫳 https://lnkd.in/eE6gGf39 #SmartTV #CTV #Advertising #Streaming

#MondayStatOfTheWeek In our latest insights release, we quantified how a sustained presence on TV impacts website and app traffic, two valuable mid-funnel metrics. Grab our analysis now to learn how brands are finding incremental growth via multiscreen TV 🔗 https://lnkd.in/e8KTvz9z #advertising #brandmarketing

🏀 March Madness Isn’t Just for Basketball—It’s for Marketers Too! 🎯📊 Just like a winning bracket, the right strategy makes all the difference. That’s why we’re bringing you the 2025 VAB Executive Roundtable Series—your playbook for success in CTV, streaming, commerce media, sports, and more! 🏆 4 powerhouse discussions ⏳ Fast-paced, 30-minute sessions 📈 Expert insights to help you plan for the rest of 2025 and beyond As marketers make critical video investment decisions, we’ll break down the latest trends and turn them into actionable, business-driving strategies—so you can get ahead of the game and shape your 2025 game plan. We begin next Tues 4/15 at 12pmET - Don't miss out! Check out our all star line-up and secure your spot! ⬇️ https://lnkd.in/eaKRd2t4

When brands invest in long-term campaigns, they invest in more networks across #MultiscreenTV, leading to incremental growth in website visits and app traffic. Learn more in our analysis of 38 brands across a variety of campaign lengths. Download 🔗 https://lnkd.in/eVxJdWiE #Advertising #Marketing

Join industry leaders and innovative thinkers for a day of insightful discussions and exclusive research reveals at Coalition for Innovative Media Measurement (CIMM) East on Tuesday, April 8th in NYC! This event brings together experts from across the media ecosystem—networks, agencies, advertisers, measurement companies, and technology providers—to address the most pressing challenges and opportunities in today's evolving measurement landscape. Check your inbox for the VAB VIP 20% off discount code! Register here - https://lnkd.in/ez8J8u8G