Affinity Solutions

❌ If you still rely on proxy-based metrics like clicks and conversions, you’re missing out on growth and revenue opportunities.  ✅ Drive incremental sales lift with the one metric that matters most: the purchase. Our SVP of Business Development, Ken Barbieri, explains how leveraging real-time purchase data allows advertisers to focus on consumers ready to transact and convert. Watch Ken's interview from #CTVConnect to learn more about how Affinity Solutions empowers seamless interoperability to deliver accessible and actionable data for campaign optimization 👉 https://lnkd.in/gjAGHbSx

Retail media is growing fast, but measurement still has a long way to go. In the first blog of our Outcomes Collective series, our VP of Retail & Brand Strategy, Jay Given, unpacks two of the industry's biggest challenges: standardization and incrementality. Without consistent definitions for metrics like ROAS, exposure, and attribution, advertisers are left without a clear way to measure success. Jay outlines 5 key standards retailers should adopt to improve measurement and drive better outcomes. Read more 👉 https://lnkd.in/eYcDkcwe

“The best proxy for a purchase is a purchase.” 🎯 That’s how our Chief Commercial & Marketing Officer, Damian Garbaccio, put it in a recent interview with Beet.TV, where he highlighted the critical role purchase data plays in measuring outcomes. At Affinity Solutions, we help brands move beyond proxies. With 18B+ annual transactions across 150M+ cards, we transform real consumer purchases into actionable insights that drive optimal outcomes and build lasting customer relationships. Every purchase tells a story. Let's uncover yours.

In Ad Age's latest article on how brands can navigate the widening income gap, our analysis showed that high-income consumers accounted for 54% of U.S. spending in February, compared to just 15% from low-income shoppers. This shift is reshaping how brands think about value, targeting, and messaging. Achieve your marketing goals in a challenging economy: read the full article for five actionable tips, powered by Affinity Solutions' consumer purchase insights, the key to optimal outcomes. https://lnkd.in/gSbKcv7j

Fresh insights from CTV Connect! The evolution of CTV advertising is happening now, and it's packed with potential for brands. Our SVP of Business Development, Ken Barbieri, breaks down his 5 can’t-miss takeaways from the event. From the power of data and AI to the rise of shoppable TV and the massive potential of live sports. 🏀 To level up your 2025 CTV strategy, read this: https://lnkd.in/eHYDUbCe

Missed Fintech Meetup? To drive optimal outcomes, you can't afford to miss, our VP of Sales & Operations, Dani Kenady's recap. In our latest blog, she reveals critical insights—from the future of banking models to how data privacy is driving innovation. Read Dani's full report on what's next in FinTech: https://lnkd.in/eyk99rt4 #fintech #dataprivacy #bankingtrends

February retail sales reveal mixed signals for 2025: While overall retail growth shows consumer resilience, rising inflation, tariffs, and shifting spending habits suggest shoppers are becoming more cautious. Our CEO, Jonathan Silver, breaks down the key trends and what they mean for retailers navigating uncertainty this year. Read more: https://lnkd.in/e8iayxiv #retailtrends #consumerpurchaseinsights #economicoutlook

Retail media and CTV face major challenges with measurement standardization and data fragmentation, making it difficult to connect ad exposure to purchases. At Affinity Solutions, we help CTV advertisers optimize campaign impact, measure lift, and prove ROI across platforms like Madhive—all powered by real purchase data. Watch our Chief Product Officer, Kalyan Lanka, break it down in his latest interview: https://lnkd.in/ejpKVNBe

Meet us at #Shoptalk! We’re excited to discuss the growth of commerce media, connected TV, and how consumer purchase data is crucial to the future of retail marketing and driving optimal outcomes. If you’re attending, let’s connect! #retailmedia #retaildata #retail

Data privacy is not a buzzword – it's a business imperative. With increasing regulations and heightened consumer awareness, relying on consented, deterministic data is crucial for building trust and driving optimal outcomes. Jay Given, our VP of Retail & Brand Strategy, highlights the importance of obtaining explicit consumer consent while also delivering tangible value in return, such as personalized offers, exclusive rewards, or enhanced user experiences. Read it here: https://lnkd.in/gqBQiSeJ #DataPrivacy #ConsumerTrust #ConsumerData