Retail media and CTV face major challenges with measurement standardization and data fragmentation, making it difficult to connect ad exposure to purchases. At Affinity Solutions, we help CTV advertisers optimize campaign impact, measure lift, and prove ROI across platforms like Madhive—all powered by real purchase data. Watch our Chief Product Officer, Kalyan Lanka, break it down in his latest interview: https://lnkd.in/ejpKVNBe
How can purchase data from 150 million consumers make your ads stronger? In our latest interview, we spoke with Kalyan Lanka, Chief Product Officer at Affinity Solutions about how brands are using purchase data to refine targeting and prove campaign impact. Check out the highlights below, or click the link to see the full interview: https://hubs.li/Q03cl55G0
