FreeWheel

Here's what you need to know about how the streaming ecosystem is rapidly evolving to increase avenues for publishers and advertisers to reach engaged audiences. Leveraging one of the largest data sets available on the usage and monetization of professional, rights-managed ad-supported video content worldwide, FreeWheel's Advisory Services takes a deep dive into streaming advertising industry dynamics from the second half of 2024. The latest edition of the Video Marketplace Report explores the evolving methods of targeting and resulting viewer experiences, opportunities for programmatic in the live environment, and more. Check it out.

We've been shortlisted in the Best CTV Ad Platform category at this year's Digiday Streaming & Video Awards for our groundbreaking work alongside NBCUniversal to support the 2024 Summer Olympics! Congrats to everyone at FreeWheel whose tireless efforts have made this much-deserved recognition possible. Read more about the awards here: https://lnkd.in/gQrs7Jbj

👀 Must read: Comcast Advertising's Karen Babcock talked with Streaming Media Magazine alongside other industry leaders about the state of OTT and CTV monetization 2025 and how FreeWheel and Universal Ads are driving innovation. Check out the whole article here: https://lnkd.in/eXvawiqC

We're excited to help shape the future of multiscreen TV advertising 🚀 Make sure you're following the new Comcast Advertising 👇

"FreeWheel is leading the charge in standardizing CTV measurement." We are the first company to achieve compliance certification with this SDK, which now supports measurement for over 40% of the US Connected TV market. Learn more: https://lnkd.in/gj-f3Dfh

Save the date! We’re thrilled to announce the FreeWheel Beach will be returning to Cannes Lions International Festival of Creativity this summer. We’ll showcase recent industry advances, predict what’s next in advertising, and soak up the sun on the French Riviera. Stop by to mix and mingle, attend a session, or have a one-on-one chat with a FreeWheel expert. Learn more about our plans and register your interest in joining us: https://lnkd.in/eWY_dtua #FreeWheelCannes

FreeWheel on stage at the Future of Video Paris! Catch both Virginie Dremeaux and Nicolas MIGNOT speaking at the biggest event in France dedicated to developments in television advertising, streaming, CTV and social media on Wednesday. Virginie will be presenting two separate keynotes as well as appearing on a roundtable to discuss the CTV ecosystem, whilst Nico will be moderating a panel alongside CANAL+ and Warner Bros. Discovery. Full program: https://lnkd.in/eaDJBXFC The Media Leader FR

Growth, connection, and opportunity—that’s what Leilani found at FreeWheel. Coming from a startup, she was looking for a company that offered that type of environment with more stability, and she found exactly that here. Starting in the Media eBusiness team, she later transitioned into Publisher Account Management. Beyond her role, Leilani has helped shape FreeWheel’s culture by leading a holiday recipe cookbook for the Women’s Employee Resource Group and participating in leadership trainings that have expanded her skills and network. At FreeWheel, careers don’t just grow—they evolve, supported by great people and opportunities at every turn. Join the team today ➡️ https://lnkd.in/eup7jJR #LifeAtFreeWheel #AdTech

Attending CIMM? Join Soo Jin Oh, Chief Commercialization Officer, FreeWheel and industry experts as they discuss CTV ad fraud, exploring detection, accountability, and collaborative solutions to protect the growing ecosystem. Learn more: https://lnkd.in/ez8J8u8G

Don't miss FreeWheel GM Mark McKee speaking at Australia's biggest conference dedicated to TV advertising. Mark takes the stage at Adwanted Events' The Future of TV Advertising Sydney on Tuesday, April 8 at 9:25 AM AEDT to talk about our vision for where the industry is heading next. See the full agenda here: https://lnkd.in/e2wyD8am #FTVASydney