Comcast Advertising

As TV viewers choose between a growing number of devices and platforms, reaching audiences where they are has never been more complex – or more critical for advertisers. That's where our Multiscreen TV Advertising Report comes in. Based on data from over 35,000 multiscreen campaigns and impressions across 29 million+ households, the report is packed with data-driven insights and recommendations to optimize your advertising strategy. 🔗 Check it out https://comca.st/4lu0hsS

Comcast Advertising's Audience Addressable campaigns maximize reach, delivering your message to your most valuable audience at a household level, wherever, whenever, and however they're watching. Discover how addressable TV advertising increases ROI while enhancing brand recall – all within a single campaign: https://comca.st/42fq2pv

📣 In case you missed it: Effectv is now Comcast Advertising! James Rooke, President of Comcast Advertising, shares how this unified structure is helping us chart a strong future for multiscreen TV advertising. https://comca.st/44ne9yZ

🥁 Drum roll, please! The new Multiscreen TV Advertising Report is here with the latest benchmarks and best practices to optimize your TV and streaming ad campaigns. Here's a peek at some of our findings from 2H 2024: 🥇 Must-see live events like the Paris Summer Olympics and the Presidential Election boosted traditional TV reach. 🎯 Addressable remains highly valuable to advertisers: over one-third of target households were reached only through addressable. 🌐 Reach comes from everywhere. Knowing how to leverage genres, streaming platforms, dayparts, and more maximizes reach. Access the full report: https://comca.st/3GdEEwK

Big news! Effectv is now Comcast Advertising, and we couldn't be more excited about what's to come. Get the full details on how this evolution will help advertisers build brand relevancy and deliver sustainable business outcomes powered by Comcast media, data and technology. 🔗 https://lnkd.in/eeKN2d-q

Leveraging cable TV and FAST news in your advertising media mix allows brands to reach untapped audiences and optimize campaign impact. Here are some stats to consider: 1️⃣ In 2024, 4 million viewers watched primetime cable programming across Fox News, MSNBC, and CNN 2️⃣ Cable news drives more than 25% of unique multiscreen campaign reach 3️⃣ 1 in 4 news-watching households are reached through FAST only Read our latest blog for more reasons why cable and FAST are better together: https://comca.st/4ct3c0X

Universal Ads is perfect for digitally native brands that have been confined to social media but would greatly benefit from the scale, performance, and brand-safety of premium video. See the whole story featuring James Borow in AdExchanger: https://lnkd.in/ePYqT3YV

How can a household-based identity approach enhance targeting, measurement, and ROI? Catch Carmela Fournier as she joins industry experts to dive into the power of combining household- and person-based strategies to overcome industry challenges. Register now: https://lnkd.in/eX4DGgZX

The path to growth through partnership. 🤝 Carmela Fournier joined our friends at Experian Marketing Services to weigh in on how strategic collaboration expands audience reach, improves targeting precision, and drives measurable advertising success. Check out the full conversation to see what others are saying about data-driven collaborations: https://lnkd.in/em-jHUGm

Karen Babcock has a real gift for making complex advertising operational challenges easy to understand. Thanks to Jeremy Bloom 🌞, AdTechGod ®️ and Drew Kane for a great conversation about the evolution of currency in advertising! https://lnkd.in/ecwCDT9m