Universal Ads

Comcast is proud to launch Universal Ads, a first-of-its-kind ad platform that enables brands of any size to seamlessly make and buy commercials across the premium video ecosystem, reaching new qualified audiences at scale. Universal Ads will offer: ✅ Universal Ads Manager, a free self-service, easy-to-use TV ads buying tool. ✅ Direct access to premium, brand-safe video that reaches over 90% of U.S. Households.  ✅ Plans to offer free, automated AI creative production of TV commercials.  ✅ A marketing API, which will enable developers to build reporting, measurement, creative generation, and other applications. This is Comcast’s first-ever cross-industry collaboration at this scale, with A+E Networks, AMC Networks, DIRECTV, Fox Corporation, NBCUniversal, Paramount, Roku, TelevisaUnivision, Warner Bros. Discovery, and Xumo all committed as launch partners, and more to be announced in the coming months. Learn More: https://lnkd.in/ecgDf6VC

SMBs can reach new qualified audiences via CTV through platforms like Universal Ads that are just as easy to use as buying on social and YouTube: https://lnkd.in/eNT8tiJJ via StreamTV Insider

Universal Ads is perfect for digitally native brands that have been confined to social media but would greatly benefit from the scale, performance, and brand-safety of premium video. See the whole story featuring James Borow in AdExchanger: https://lnkd.in/ePYqT3YV

We're changing the game, giving media buyers exactly what they need in the modern age of premium video advertising. See the trends media buyers expect from the 2025 TV upfronts: https://lnkd.in/eA8X-jYt via ADWEEK

James Borow and Eric Seufert take an in-depth look at the current state of advertising and how Universal Ads is poised to be a major game-changer for the industry. Queue this one up in your favorite podcast player: https://lnkd.in/eNRCckhZ

Today's a great day here at Universal Ads HQ! We're helping marketers make smarter investment decisions through a new strategic partnership with Measured, the pioneer and leader of incrementality-based measurement and optimization. Through this partnership, brands buying across the Universal Ads platform will get valuable performance insights into their campaigns and improve their overall media strategy using the Measured technology platform. Stay current on all our exciting announcements: https://lnkd.in/ek8yd4CZ

TV advertising has always been a powerful performance vehicle. In fact, a recent study from the VAB found that first-time TV advertisers saw an average increase of up to 42% in unique website traffic. We're making the performance of premium video easier and more accessible than ever before. Learn more about how we are shaping the TV marketplace of the future: https://lnkd.in/eGBajUzR

"We're designing Universal Ads for what best-in-market looks like in five years, not five years ago." We caught up with James Grant, GM of Universal Ads, to hear more about what's on the horizon and how we're delivering on our mission to make premium video easy and accessible to brands of any size.

🔊 Listen in: https://lnkd.in/eiRgT4Ty James Borow, Vice President of Product and Engineering at Universal Ads, joined our friend Adtech God to discuss the evolution of TV advertising and its accessibility for small and medium businesses (SMBs). They explore our new partnership with Ramp and how AI is transforming creative production. The conversation emphasizes the need for measurement of advertising effectiveness and the future of TV as a viable platform for all businesses.

We are thrilled to announce our new partnership with Ramp which will give their 30,000+ customers access to premium advertising inventory through our new ad-buying platform. This announcement marks the first in what will be a line of partnerships by Universal Ads with the goal of opening new opportunities and access for advertisers looking to benefit from the performance premium video delivers. Read about it in ADWEEK: https://lnkd.in/ecFew2Gs